It’s a defeatte for Swiss producers. And a victory for those who produce «faux» gruyere. American justice has just decided that in the United States we can continue to namer gruyere a cheese whichthe whatever its origin.
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Gruyère does not have to come from the Gruyère regions to be sold under the name of Gruyère, has indeed ruled a federal judge, relates the Associated Press. Because for him consumes themmAmerican producers do not associate the name Gruyère with a production region.
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“It is clear from the record that the term gruyère has perhaps in the past referred exclusively to cheese from Switzerland and France. However decades of’import, production and sale of labeled cheese gruyère produced outside the Gruyère regions have eroded the meaning of this term, which has become generic», writes Judge TS Ellis, of Virginia.
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The court therefore dismissed group action Swiss and French cheese makers – in Europe, Swiss Gruyère is protected by an Appellation d‘Therigine pprotected (AOP) and the «Gruyere from France» by a Protected Geographical Indication (PGI). thes producers Swiss and fFrench will appeal this decision.
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