Jakarta –
The online grocery shopping platform, AlloFresh, was officially launched today, Wednesday (02/02/2022). Allofresh was present in collaboration with Trans Retail Indonesia, Bukalapak.com and Growtheum Capital Partners.
VP Product Marketplace & O2O at Bukalapak Fanny Limassa said that like the slogan “supermarket at your doorstep”, AlloFresh was launched as a solution for Indonesians to be able to shop online and have it delivered to their homes.
The AlloFresh application itself has actually been launched since February 24, 2022 to get early input from users and today it was officially launched to the public. People can download AlloFresh on the Play Store for Android users and the App Store for IOS users.
AlloFresh has several advantages that are given to users. First, products that are always fresh for daily needs. Second, a very complete SKU, like shopping at a supermarket.
Third, fast delivery, where AlloFresh guarantees orders will be delivered within a maximum of three hours from ordering. Fourth, is a special price that is always there every day.
“Currently for the first phase, we are opening deliveries from seven transmart locations in Jakarta and its surroundings, including from Lebak Bulus, Ambassador, Central Park, Taman Mini, Cibubur, Cempaka Putih, and Emporium Pluit. For each store, AlloFresh supports delivery up to 10 kilometers from the store location,” said Fanny.
Fanny insists this is only the first phase. In the future, AlloFresh will open deliveries from more branches throughout Indonesia so that more Indonesians can enjoy the benefits of AlloFresh.
With the support of Transmart’s network and very strong relationships with suppliers and distributors, one of the advantages of AlloFresh is that it offers a very complete SKU in one user’s palm.
“At Allofresh you can find a variety of products and various categories. Starting from fresh products to FMCG (Fast Moving Consumer Good) products for daily needs. So, it really is like a supermarket in the palm of your hand,” he explained.
Not only complete SKUs, AlloFresh also offers special prices, promotions in the form of free shipping vouchers that can be used when checking out.
In addition, to facilitate the payment process, AlloFresh also supports various payment methods, from virtual accounts, debit cards, and credit cards from major banks in Indonesia.
After the order is completed, the user only needs to wait for the AlloFresh courier to deliver the order to the user’s address. Users can also directly check the order status in the AlloFresh application.
“Of course, we have also prepared various interesting promotions that all AlloFresh users can enjoy. There are special vouchers for new users, vouchers that loyal users can use, of course, free delivery that is always available, as well as additional discounts when using Bank Mega,” concluded Fanny.
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