Baguette Hungry artist
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President of the Republic Miloš Zeman in a recent interview with Young Front Today he stated that “artists created their most beautiful works when they were hungry.” In response, it ranks Bageterie Boulevard to your baguette menu Hungry artist. It is intended for everyone who loves culture and is not indifferent to them. For each of these baguettes sold, the company donates CZK 10 to theaters with which it has been cooperating for a long time and which must currently be closed due to coronavirus. The baguette, which consists of bread, butter and maasdamer cheese, costs CZK 59 and is available at all 45 branches of the baguette in the Czech Republic or through delivery BBdomu.cz.
“In the words of our campaign: someone cunning said that artists created their most beautiful works hungry. So we gave a few rehearsals and we send a special baguette to the stage. Simple but very good. We do not indulge in hungry art in the castle grounds and we think of those who make a living from art in these difficult times, “he explains. Martina Hájková, marketing manager of Bageterie Boulevard. “The purpose of the event is to help theaters, which, unlike us, cannot continue to operate at least through the sales window. That’s why we decided to quickly introduce a new limited edition baguette and in this way at least a little help to the Czech cultural scene, which, unlike others, we think deserves help. “
The entire campaign, which can be seen mainly on the social networks Facebook and Instagram from Wednesday, October 21, was created in cooperation with a creative agency OAK Tereza Svěráková a Tomas Dvorak. “Do not wait for an assignment from the client and proactively walk with ideas that respond to the current situation. Offer brands solutions that have a deeper meaning. A hungry artist is a smaller tasting of how we work in our OAK agency, “said Svěráková.
Visual of the campaign for the new Baguette Hungry Artist
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Someone cunning said that artists created their most beautiful works hungry. So we gave a few rehearsals and we send to the stage …
Posted by Bageterie Boulevard on Wednesday, October 21, 2020
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