London –
Bad news coming from Brooklyn Beckham. Not a year to be brand ambassador super dryhe was reportedly dismissed from the position.
Brand British fashion is breaking his contract which is worth 1 million pounds sterling (approximately USD 18 billion) with Brooklyn Beckham. In fact, the eldest son of David and Victoria Beckham was only announced as Superdry’s brand ambassador in November 2021 with a festive star-studded party in London, England.
“We always evaluate our ambassadors who appear in each campaign and always work with them in various forms of collaboration,” said a Superdry spokesman as quoted by DailyMail, Sunday (17/7/2022).
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Brooklyn Beckham had received criticism on social media after promoting Superdry’s vegan products but still eating meat and creating content like a chef cooking steak.
When appointing the 23-year-old as his ambassador, Superdry praised him as the right person to represent the soul of this brand. “To be able to have Brooklyn’s support is a testament to what we do as a brand,” said Superdry founder Julian Dunkerton.
 Superdry founders Julian Dunkerton and Brooklyn Beckham. (Photo: Dave Benett/Getty Images for Superdry)— |
He was also chosen because he represents the voice of young people in general so that he can make a positive change for the generation of his age.
On the other hand, Brooklyn Beckham is proud that Superdry has been his favorite brand for a long time. “The shirts are so comfortable, my fiancé always steals my Superdry T-shirts because they’re so soft,” Brooklyn said before his model husband Nicola Peltz. They got married in April 2022.
According to the Mirror, this contract termination adds to a long list of career failures Brooklyn Beckham. Previously, he had tried to be a photographer, barista, soccer player like his father, and chef.
 Princess Diana’s niece, Lady Kitty Spencer, attends a party hosted by Superdry to celebrate Brooklyn Beckham as her brand ambassador in London, England, in November 2021. (Photo: Dave Benett/Getty Images for Superdry)— |
Watch Videos”David Beckham Gives a Car Gift of IDR 7 Billion for Brooklyn Beckham“
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