Jury Meeting for the 2nd Edition of the Green Marketing Award: A Look Into the Sustainability Initiative

Chairs the jury Dieter Scharitzer taken over by the Institute for Marketing Management at the Vienna University of Economics and Business. Since credibility is the currency in green marketing, it is particularly important to him and the initiators to inspire representatives of NGOs to work on the jury. So will us Astrid StelmanHead of Marketing GLOBAL 2000, to help with the selection. Klaus SchwertnerManaging Director of Caritas of the Archdiocese of Vienna, has also agreed to work on the jury. Andreas Strobl will be there as a representative of the Federal Ministry for Climate Protection. Birgit Mair-MarkartFederal Director of the Nature Conservation Association, contributes her extensive expertise in nature conservation. Hartwig KirnerManaging Director FAIRTRADE Austria combines marketing expertise with development cooperation. Alice Schmidt works as a consultant with UN organizations, NGOs, EU and companies on sustainability and social transformation. On behalf of the IAA, we are allowed to choose the IAA Marketer:in of the year Andrea Unger-Posch, Head of Marketing Ströck Brot, to the jury. From agency side is Andreas VretschaCEO GroupM mit an Board. Jurgen Hofereditor-in-chief HORIZONT, ​​represents the media, Karin Seywald-CzihakManaging Director of ÖBB Advertising and Marketer of the Year 2020, represents the marketer industry. Jana David-WiedemannPresident of Strategie Austria and CEO of BBDO Vienna and DDB Vienna, provides us with valuable strategic insights. Ernst Ternon, head of the Green Marketing master’s degree at the Wiener Neustadt University of Applied Sciences, supports us as one of Austria’s green marketing pioneers with his expertise. And Lea Wall, student of marketing and communication at the FH St. Pölten, represents the youth in our jury. Communicator moderated the jury session Peter Baumgartnerwho presented the projects in detail.