Under the motto “Perfect Christmas – freshly ground, not capsuled”, Jura wants to get its specialist retail partners in the mood for the Christmas season with an exclusive campaign. Three TV spots that will be broadcast at pre-time on ARD and ZDF are intended to attract attention.
The focus of the campaign is the fully automatic Z10 Aluminum White, the J8 twin Diamond Black and the J8 Piano Black as well as the Jura brand ambassador and tennis star Roger Federer.
Ads in high-reach online media and high-quality Advent calendar promotions, including in Der Spiegel, Handelsblatt and Gala, are intended to complete Jura’s presence.
2023-12-06 12:06:44
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