Slanted | December 27, 2020
Business Network International has professionalized recommendation marketing with a system. On December 17th, the team of entrepreneurs Fruthland founded the 86th section of the network in Switzerland. As a guest speaker at the online celebration, Globetrotter boss André Lüthi underlined the importance of a functioning network.
Karin Allenbach is chapter director of the newly founded 86th BNI entrepreneur group in Switzerland and wants to work with people who are motivated to achieve something together.Photo: Karin Allenbach
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Out of sight, out of mind There is no such thing at BNI. Members meet online for work and recommendation meetings every week. For Beat Sutter, this is one of the reasons why he and the founding members were able to set up the new 86th BNI entrepreneur group within just 6 months.Photo: Beat Sutter
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The corona virus is spreading rapidly again. For many SMEs, the measures to contain the pandemic lead to massive restrictions with a loss of sales and even to the very existence of a situation. Anyone who wants to stay in contact with customers with high purchasing power in the long term in the market today needs a functioning network. Regional entrepreneurs can now find access to one of the world’s most successful network organizations for recommendation marketing, Business Network International (BNI), almost on their doorstep.
On Thursday, December 17th, the 86th BNI entrepreneur group was founded in Switzerland with the BNI entrepreneur team Frutigland. “BNI is a tool that still works in the Corona period,” says digital marketing specialist Beat Sutter from Werbung online Bern. This is also proven by the record-breaking short build-up phase. Sutter was able to bring the entrepreneurial team into being together with a steadily growing number of founding members within just 6 months.
In contrast to other service clubs, BNI aims to generate more sales through new contacts and business recommendations. The essential means for this include: efficient organization, success-oriented guidelines, orientation towards measurable results, professional training and marketing material, exclusivity of the specialist area per entrepreneurial group, no commission and annual qualification on activity and performance. The Frutigtal entrepreneur group meets every Thursday from 6.30 a.m. to 8.30 a.m. for a work meeting. Currently online and as soon as allowed again, physically in the Stocks Bar & Steakhouse Mülenen.
Fulminante Online-Show
Special times require special measures. The establishment of the entrepreneurial group Frutigland was the first establishment of a BNI group that was carried out online. Anyone who thinks that this would have damaged the occasion is wrong. As soon as they logged in, the guests experienced their first network moments in small virtual rooms. Exactly at 7:00 am, the host gathered everyone back in the “great hall”.
A show began that will remain in unforgettable memories for the 80 or so people present. After a brief welcome from Karin Allenbach, director of the new group, Beat Sutter and Martin Calori, senior area director and member of the management of BNI Switzerland / FL, guest speaker André Lüthi, founder and CEO of the travel specialist Globetrotter, underlined the importance of a functioning network.
In addition to more contacts, you can also strengthen yourself in cooperation and develop ideas together that hardly anyone would come up with on their own. “If you want to go to the source, you have to swim against the current,” he said. The 17 founding members introduced themselves in 30-second video productions, created in advance by filmmakers Sonja Ammeter (Erlebnisse pur GmbH) and Martin Huber (Oculus Video GmbH). Government governor Ariane Nottaris, Aeschis mayor Jolanda Luginbühl and Frutiger mayor Faustus Furrer were impressed by the positive spirit of the new BNI group. A functioning entrepreneurship keeps the jobs in the region and prevents the emigration of the young.
Working together, growing together
Karin Allenbach has a great desire to work with people who want to achieve something together and have a positive outlook on life, explains the nutrition expert, explaining her motivation for BNI. «If you want to build a house, for example, you can simply contact one of us now. Either for a specific service or for a whole range of options that we can offer him within the BNI network. ” In the Frutigtaler Group he would currently find architecture and real estate agencies, metal construction, flooring, kitchen construction, cleaning, horticulture, pergola and the carport would not remain empty.
Notary and insurance would be covered, as would financial advice and fiduciary services. The construction progress could be carried out into the world via online marketing, and the catering at the topping-table provided food, she smiles. Representatives from other fields are welcome. 20 additional members are to be won by the end of 2021. The size and shape of a company are irrelevant. The prerequisite is the will to let the seeds that have now been carried out blossom. With her closing remarks, BNI National Director Danja Hermetschweiler sums it up again: “Contacts are always the most important thing in order to survive in the economy.”
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