Porta was once a traditional furniture dealer with a number of large furniture stores. Since 2019, the Jung von Matt Group has been accompanying the company from Porta Westfalica in the transformation from a stationary retailer to a modern retailer with a strong presence in various channels. The new Porta spot “Human-Furniture-Relationships” starts exactly at this point and tells the stories of a family who experiences crises and highlights, small catastrophes and great moments of happiness in a Porta kitchen – just the way life happens . The focus of the spot and the other formats, which are primarily played out in the social media channels of Porta and other digital touchpoints, is on the retailer’s new online shop, which is part of a strategy for sales and marketing developed by JvM and the completely redesigned communication logic is.
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The new spot includes Video from the previous year, when the first lockdown was accompanied by humor and statistics on birth rates. “Thanks to the digitization of the business model, we were able to master all previous challenges with ease,” says the management of the furniture company. “We owe this success to the collaboration with Jung von Matt, with whom we had our first discussions in February 2019.”
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