Friday, April 14, 2023 at 1:06 PM
Jumbo-Visma has found a new sponsor in Coinmerce. The bitcoin and crypto company from Aalsmeer joins the cycling team and the skating team of the same name as a cryptocurrency partner. Part of the sponsor amount is paid out in bitcoin and therefore depends on the price of the cryptocurrency.
“Our collaboration with Coinmerce fits in with the development that is currently taking place across the entire breadth of top sport,” says director Richard Plugge. “New initiatives and innovative companies seek connections with sports teams in order to reach a wide audience. For us as a team, it offers opportunities to continue to grow and to be the best cycling team in the future.”
According to Plugge, it feels like a natural collaboration. “Because for both of us everything revolves around a ‘good course’. You can win or lose, it’s all in the game“said the foreman. One of the elements of the deal is that both parties provide “as much insight as possible into the risks and opportunities of the crypto market.”
As CEO of Coinmerce, Jaap de Bruijn is proud of the partnership with Jumbo-Visma. “Together we want to familiarize people with our platform and cryptocurrencies in general in a pleasant way. Jumbo-Visma has a fantastic performance history and we look forward to supporting them in their future performance,” he explained.
