Thursday was the premiere of the series “When we controlled the internet”. On that occasion, several former bloggers, now often referred to as influencers, have lined up to put their careers under the microscope of host Linnéa Myhre (31).
Was reported to the child welfare service every other week
During Julianne «Pilotfrue» Nygårds (31) episode it appears that she has not always been completely sincere in her advertising posts. Among other things, she reveals that she has never read the book series “Calendar Girl” which she advertised in 2016.
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Lie
With sentences such as “the book should be a syllabus for those who do not know how to seduce a girl”, “this is an entertaining, hot and sexy book, just like the first two”, she lets her followers believe that she has read the books . This is supported by several posing pictures with the book.
Reveals deep depression under “The Farm”
This is pure spray, Nygård reveals, to great laughter from the other participants.
– I have read very few books in my life. It’s not something I’m proud of, but I’m not fond of reading books, she admits with a laugh in the series.
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She guesses she paid 5-10 000 kroner per post at that time. Nygård also reveals that she also lied about Freia’s chocolate roll with a smoothie taste in 2015.
“Today I tested the new chocolate rolls with smoothie filling from Freia. I liked it with passion fruit and strawberries the best, but the one with mango and banana was also very good “, she wrote then.
Fields for this: – Unfair
In the series, it appears that she did not like this at all.
– I like chocolate, but I did not like it, she says.
Defended by the man
However, she is not alone in having advertised the chocolate, and also Anna Rasmussen (25) admits she lied about liking it – for some advertising revenue, of course.
– I have advertised for it. It’s disgusting, she says.
Nygård is today not afraid to admit that she has advertised some things she has not tested personally:
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– I think it is important to admit that you … yes. I have been in the game for a long time, so of course I have stepped in some traps too. You get more serious the older you get, fortunately, I have at least become so, she says to See and Hear when we meet her at the series’ launch party.
The husband, Ulrik Nygård, defends his wife.
– It’s not often you take assignments you are not responsible for, at least. But I have said that I do not trust influencers because I am with someone, he says and laughs.
Therefore, he cherishes the relationship
The episode also reveals that it costs 40,000 kroner to get advertising space in Nygård’s Instagram feed.
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– For me, it is very everyday to talk about, I run my own business, and do not have my own management, so I sell myself, as it is so nicely called. I do not feel it is strange to talk about, she says to Se og Hør.
– I’m really excited to do this
– For influencer advertising, as for all other advertising, the people are paid in one form or another to say something positive about a product or service. They are simply engaged to advertise a specific product or service, says Nina Elise Dietzel, section manager in the Norwegian Consumer Agency, and continues:
