Juliana Awada continues to demonstrate his passion for style and fashion. In his most recent Instagram story, shared an image dressed for her exercise routine, But what caught the attention of his followers the most was the footwear he wore: sneakers that, in 2024, are the trend in both the world of sports and fashion.
These sports shoes, loved by great figures such as Roger Federer and Zendayaare the latest trends, and now, Comedy joined the list of celebrities who adopted these sneakers the Swiss brand Onwhich are emerging as the must have of the year.
The style and technology of these sneakers not only conquer sports lovers, but also fashionistas around the world.
Juliana Awada’s sporty look
For your training, Juliana chose a total black outfit, which included a cotton T-shirt, tight leggings, a cap, sunglasses and the iconic On sneakers. This minimalist, but functional look highlights the importance of style without giving up comfort, something that the former first lady knows how to combine perfectly and that has been the key to her style over the years.
On sneakers have been making history since 2010 when Olivier Bernharda retired athlete with three triathlon world championships, decided create an innovative shoe perfect for running.
In his garage at his home in the Swiss Alps, Bernhard began experimenting with pieces of hose to develop a sole that offered unmatched cushioning. The goal was simple: design a shoe that made the wearer feel like they were walking on clouds. Shortly after, Caspar Coppetti and David Allemann joined Bernhard, and together they perfected the initial model until they achieved the shoe that would revolutionize the world of sports footwear.
The key to On’s success lies in its patented CloudTec® technology, which offers smooth landings and powerful takeoffs.. The technology is not only designed to offer high performance in sports, but also to adapt perfectly to the foot, providing unique comfort. In this way, On managed to merge functionality, cutting-edge technology and design, positioning itself as a cult brand among athletes and fashion lovers.
The reach of On sneakers has not been limited only to the sports field. Thanks to figures like Roger Federer, who for years has used these shoes both in his training and in his daily life, the brand began to gain ground in other industries, including fashion and luxury. dIn fact, Federer partnered with the brand in 2019, boosting its global popularity.
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