Julia Gonzlez, from Santiago, is the stylist directed by Julia G Peluquera, in O Milladoiro. PACO RODRIGUEZ
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70% of its new clientele comes through this social network, in which the owner of the center started with the support of her children
07 ago 2022 . Updated at 05:00.
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O Milladoiro, in the municipality of Ames, is known for concentrating a large number of hairdressers and beauty centers. Among all of them, one stands out at the Galician level for its thousands of followers in Instagram. Julia G It already has more than 15,000, which makes it a benchmark in social networks in the sector. At the head of the business Julia Gonzalez, a woman from Santiago and a neighbor of Teo talkative who boasts of her 50 years, although she seems to have made a pact with the devil not to age. She says that she started in this social network with the help of her children: Before I uploaded a photo or two on Facebook, but my clientele is quite young and I knew that I was not reaching my niche. We work with an age group that goes from 16 to 50 years old, and it is very rare that older people come. This is the hairdresser of the long hair!.
The owner of the beauty salon on Xaqun Lorenzo Street notes that today Instagram is a fundamental tool and 70% of new clients reach us through this channel. It attracts a lot of people, yes, but if they come back and recommend us, it’s because they are satisfied with our work. We are freaks of hair care and, if it is going to look bad, it is not done here. I know how to cut hair, but I don’t know how to edit a photo and make that image as elegant, understated and pretty as what we do in the salon. I wanted it to be reflected and it was something that was out of my hands, so I had to hire some girls from A Corua who are wonderful to take charge of the social networks, the agency Gilda Studio. They know how to do it very well, although I or my colleagues continue to answer the more technical questions about prices or techniques, adds the director and stylist from Compostela.
He explains that his fame skyrocketed after Julia G was chosen as ambassador to Galicia forGoa Organics. He clarifies that, although there are others who work with the brand at the regional level, she trains the rest of the Galician hairdressers. Overnight, she saw the followers skyrocket. With a business, three children and some 60 or 70 messages to answer at the end of the day, she couldn’t cope, says Julia. Another reason for her success, she indicates, is that we have a continuing education and, in July and August, my entire team and I take courses with the best stylists, from the country and internationally. And we are colorist saln influencer to Wella Espaa.
Julia currently has seven employees: Isahis right hand and in charge of the aesthetics department; Marie C. y Marispecialized in the method curly for curly hair and capillary diagnosis; the colorist Athensalso a founder of Goa Organics together with Amalia; the beautician and stylist Lore, Russian manicure and pedicure specialist; Y Jackythe latest addition, specialist in scalp and anti-fall treatments.
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