In a corner of Veracruza few years ago, a group of girls decided to express their dreams and hopes in a letter addressed to the driver Jorge Garralda in his program To Whom It May Concern. The situation in his community was difficult; Grandma had told them that wise men They could not arrive due to the crisis. However, the father of these little girls advised them that, if they ever faced a difficulty, they should look for Jorge Garralda.
The letter was read live and had a great impact among the public. Garralda decided to visit Veracruz and leave them some dolls. This episode marked the beginning of the “Playful. A gift…a smile”, since the driver confirmed the positive impact of a toy in children, especially those parts of the country where families cannot afford to give them these types of gifts.
“I decided that Juguetón would not only be an annual event, but an ongoing mission. Childhood should not bow down to adversitiesand Juguetón became the bridge that connects society with innocence,” Jorge Garralda tells Reporte Índigo.
¡Industries @ItalikaOficial joins the Playful’s mission!#PlayfulAztec #ComparteSonrisas #Kings Day #ReyesMagos pic.twitter.com/OsOULvtkXK
— Playful Azteca (@JuguetonAzteca) January 3, 2024
After 29 years, Juguetón continues to grow and this year is no exception. According to Garralda, the initiative has grown and evolvedtouching hearts throughout Mexico, since generosity has no limits and solidarity He doesn’t understand borders.
This campaign celebrates 29 years in which it has collected more than 312 million gifts
“I have to be very creative and I need new motivations. There are people who come and say that when they were children they received their toy from here. That’s when you feel motivated. Or, suddenly, I have heard that for some children we are the Three Wise Men, and that is the best payment you can receive,” she adds.
The “Playful” involves a year of preparation and an effort that goes beyond normal. Its realization requires a team of volunteers, the Armythe Marina and the Air Forceall committed so that the January 6th girls and boys receive their gift.
However, this year, the Juguetón will have a special focus in the childhood of Guerrero affected by Hurricane Otis, mainly in the municipalities of Acapulco and its surroundingsas happened previously with an earthquake in Oaxaca.
Our friends from @gruposentymientooficial filled Villa Juguetón with rhythm and fun. 🎶🙌🏼
Thank you for being part of our great mission! ❤️ #TvAzteca #ComparteSonrisas #PlayfulAztec #DiaDeReyes pic.twitter.com/46L85EY7NT— Playful Azteca (@JuguetonAzteca) January 2, 2024
“My desire to serve is growing. This year we are not going for a figure for Guerrero, more than possible, because we are never going to reach everywhere, which is the most delicate thing.
“There are no politics here. Otis arrived with a great lesson. Acapulco has more requests, the only thing we need is an association or a church, parents to organize the children,” he concludes. journalist.
On January 6, during the delivery of toys in Mexico and abroad, a special broadcast on TV Azteca. Although Jorge Garralda did not reveal the cast or hosts of the program, he highlights the solidarity commitment of all the talent involved, who participate without receiving remuneration, maintaining the objective of bringing joy to children.
The Playful Village
This year, The Playful Village, that will be open until January 5, 2024, includes an underwater animated technology booth and an ice rink. You can also enjoy activities such as an area to learn boxing, a driving lane and many fair games.
“To enter, just bring toys, there is no minimum or maximum. Simply by providing toys, you get your entry pass to the villa, which will surprise you with many technological innovations,” says Jorge Garralda.
Join the campaign
- With the goal of raising the greatest number of smiles, Juguetón has established various ways in which Mexicans can participate:
- Taking a toy to TV Azteca facilities throughout the country.
- Making financial contributions at the Banco Azteca windows. These donations are intended entirely for the purchase of toys from Mexican companies.
- Participating in the activities and promotions published on the official Jugueton site: jugueton.com.mx
2024-01-03 09:58:44
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