The Board of Directors of the Interprofessional Wine Organization of Spain (OIVE) has appointed Juan Vázquez Gancedo, CEO of Bodegas Martín Códax, as the new president of the OIVE Marketing Committee, succeeding Emilio Restoy, CEO of the Group Diego Zamora and current president of the Spanish Wine Federation.
Upon your appointment, Vázquez has assured that “it is a pride and a challenge for me to hold the presidency of the OIVE Marketing Committee. The pandemic has changed us and everything has changed, and our duty is to move forward and try to anticipate the new circumstances. I take the witness with great responsibility and some vertigo because I hope to be at the height of my predecessor, Emilio Restoy, who is a benchmark and, on the other hand, due to the moment of uncertainty that we are experiencing. The sector has my commitment that we will continue working hard together with the rest of the experts that make up the committee and the team of OIVE professionals who have done a great job so far ”.
For its part, Ángel Villafranca, president of OIVE, recognized the dedication and work of Emilio Restoy in the launch of the promotion activity of OIVE During these four years that has borne fruit and welcomed Juan Vázquez to his new position, thanking him for making all his experience available to the Interprofessional Wine Organization of Spain to face the challenge, which is true of the entire sector, of recover the consumption of wine in our country and reach younger audiences.
Vázquez Gancedo has been the general manager of Bodegas Martín Códax since 1995 and partner of Viticultores Martín Códax S. Coop Galega. Since its incorporation, the group has accelerated the growth and evolution of the brand, while positioning the company in international markets. Likewise, Vázquez has been awarded the 2020 Galicia Food Honorary Award granted by the Galician Food Cluster, with the D. Luis Hidalgo Award for Career and Innovation in Enofusión 2019, named Personality of the Year 2017 by the International Wine Challenge Merchant Awards and Distinguished with the Honorary Award at the 2017 Galicia Marketing and Communication Umbrella Awards.
The incorporation of Juan Vázquez occurs at a time of profound changes in the consumer and in the channels after the Covid-19. During 2020 the Interprofessional launched campaigns that invited society to continue seeing the glass of wine #AlwaysHalfFull, at the same time that he worked on actions to support the horeca channel, so badly hit in this crisis and so important for the wine sector. A commitment that will not cease in 2021, and that with Vazquez’s leadership, will focus on reinforcing the objective of bringing wine closer to the consumer, they assure from the organization.
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