If you say that 2022 is a difficult year, Cart a mortar up the mountain Throat asthma for cable channel JTBC, a major producer of Korean series. It wouldn’t be wrong. Because of the Korean series on this cable network There was only one popular work throughout the year and that was “Reborn Rich”!
Even if there is only one But this work has made an impression on the viewers. Until the final episode rating reached 26.948%, becoming the second most popular South Korean drama (series) of all time in the history of cable channel series, second only to “The World of the Married” (28.371 %) only, the success of the revenge series which tells the story of a man who dedicated his life to the chaebol family. But he was killed by someone from this family. And he was reincarnated into the family that killed himself to take revenge.
It seems like it’s a good omen that 2023 will be the year that JTBC is very strong and very popular!!
When “Reborn Rich” beautifully passed the baton to the first office business series of the year, “Agency” (Agency) Rated as high as 16.044% in the final episode.
The success of the “agency” is even more remarkable. When there was strong competition with the series “Crash Course in Romance” on the cable channel tvN, “Crash Course in Romance” narrowly won the competition with a finale rating of 17.038%, plus another competitor. The legal drama “Payback” on SBS’s main channel also won the hearts of viewers, with ratings of 11.1% in the final episode. But “Agency” must be considered a dark horse series that almost doesn’t exist. What guarantees that anyone would even expect it? In addition to the lead actress, the mom “Lee Bo-young” (Lee Bo-young), however, the series’ ratings have rebounded greatly. Increased almost four times the initial rating of 4.797% only.
The story of divorce lawyer “Divorce Attorney Shin” aired next. It ended relatively modestly with a rating of 9.488%, but it was considered impressive to say the least. But then “Doctor Cha” received a lot more love and popularity on cable networks from viewers. With a rating of 18.546% for the final episode from an equally low starting point of 4.937% for the first episode, both “Agency” and “Dr. Cha” have created great interest among viewers in stories about women. who have a career to make a living This is often a popular type of storytelling that is often overlooked.
“King the Land” was more successful than usual. A romantic series with “Lee Jun Ho” and Yoona as magnetic stars that clearly attract viewers. It ended with a rating of 13.789% and was also popular worldwide on Netflix streaming. The psychic fantasy series “Behind Your Touch” nearly hit double digits. Recording the highest rating at 9.618%, “Strong Girl Nam-Soon” ended its run beyond expectations with a double-digit rating of 10.42%, or even now. Series that had low expectations before airing, such as “Welcome to Samdal-ri,” have become a dark horse, causing the channel’s executives to blush. Because the rating shot up to 8.295% in episode 6 (December 17, 2023), which still has half a story left to air. So there may be a surprise.
What is the reason behind the strong performance of JTBC series this year? The most noticeable change That is, now the content of the series is full of positive attitude. dynamic Driven by clearer goals Pay attention to the needs of viewers Pay attention to the criticism from society and netizens. In addition, there is another issue that may help quite a bit. That is, JTBC has adjusted the main drama airing schedule to only one period throughout the year (Saturday and Sunday at 10:30 p.m. – according to Korea.
for the program Wednesday and Thursday There are only 4 movies on air: The Interest of Love, The Good Bad Mother, Miraculous Brothers, and Destined with You.
This makes marketing have a clear target audience. In an interview when asked about new projects, the channel executive said that the channel has focused its attention and is primarily targeting television scripts that are currently being filmed and prepared for broadcast.
News information: hancinema.net by “William Schwartz” (William Schwartz)
Illustration: Online drama photo file
