José María Moix Named Director of Digital Audio and New Content at Atresmedia Radio with Launch of Sonora: Virginia Vides Appointed Director of Content

José María Moix will hold the new role of Director of Digital Audio and New Content, following the launch of Sonora.

Virginia Vides, new Director of Content at Atresmedia Radio

Atresmedia consolidates the strategic area for the audio and podcast group with José María Moix and appoints Virginia Vides as the new Director of Content of Atresmedia Radio, the radio division of the Atresmedia Group, which includes the Onda Cero, Europa FM and Melodía FM networks.

José María Moix will be Director of Digital Audio and New Content. within Atresmedia’s digital expansion and content diversification strategy, offering new ways for users to enjoy audio entertainment, strengthening the podcast environment after launch Sonora Onda Cero digital audio enhancement after, apparently, the Onda Cero podcast brand, featuring exclusive podcasts.

The commitment to this environment of Download the Sonora catalog it seems to indicate the need for more detailed and challenging guidance and to add to it content experience José María Moix after two decades at the head of the antenna from Onda Cero and Europa FM.

Virginia Vives is the logical place to be replaced in content management – after moving to digital audio management – The two changes will add innovation in the two strategic areas of the group.

Virginia Vides joined Atresmedia Radio as Assistant Director of Marketing and Content in 2021. In 2022 she took up the role of Director of Music Radio, among their milestones are the creation of the morning show ‘Cuerpos Especiales’ and re- Europa FM image and sound design. Throughout his career, he has worked at Atresmedia Publicidad, Sogecable Media, PRISA Brand Solutions and the Cope Group.

For his part, José María Moix, who is now the director of Digital Audio and New Content, in his newly created position, will be responsible for the design and promotion of the new digital audio strategy and will develop new content and formats with -related to the digital world of Atresmedia Radio. .

José María Moix joined Atresmedia in 2003, where he had held several positions in both television and radio. Before that he was in companies related to communication and the world of advertising, such as RTVE, Grupo Cope, DMB&B, Telemadrid and Vía Digital. From 2006 he was Director of Antenna and Marketing at Atresmedia Radio.