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José Cuervo increases his sales 18% in this quarantine
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According to statistics for the months of January and March, the net sales of exported tequila Jose Cuervo they had a growth of 18.2 percent in comparison with the same period of the previous year; according to your information sent to the Mexican Stock Exchange (BMV), the tequila brand represented 37.3 percent of the sales of its manufacturer, Becle.
In this way, the company, originally from Tequila, Jalisco reported that in the quarter the sales of other brands of the company had an increase of 17.1 percent; sales of other spirits decreased 9.5 percent; meanwhile, non-alcoholic beverages reported a drop in 35.4 percent, compared to the same quarter of the previous year.
José Cuervo rises in sales
That is why according to the statistics of Becle they reached an amount for 946 million pesos, this meant a drop in 19.4 percent, in contrast to the first quarter of 2019. According to the company, the result was the product of the introduction of a consumption tax on energy drinks, as well as the reformulation of one of its brands non-alcoholic beverages.
In this situation, the tequila company Jose Cuervo They had a growth of 5.3 percent, reaching 5 thousand 205 million pesos. Sales in United States and Canada, which represent 68 percent of their total results, they had an increase of 14.9 percent in the period, in contrast to the first quarter of 2019.
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Other reasons that the company has high salesIt is because of isolation that those who decide to consume this quarantine in the rest of the world, whose sales represent 14 percent of their figures, sales reached an amount of 739 million pesos, a negative variation of 4.5 percent, compared to the same quarter of the previous year.
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