You are joining our Marketing and Communication Department and more particularly our Credit Marketing department. In daily interaction with the various Boursorama services, you are in charge of:
– To analyze and develop the offer, products, tools and services for an online bank like BoursoBank,
– To monitor the market and competition of BoursoBank consumer credit products and services
– Lead development and maintenance projects for the offer, products, tools and services
– To lead commercial campaigns for BoursoBank products and services (emailing, display, etc.)
Your main missions consist of:
– Market analysis / competitor benchmarks / customer studies
o Carrying out recurring studies or ad hoc analyzes
o Identification of customer needs and proposal for optimization of products / services / tools / prices
– Formalization of the business need
o Preliminary writing of opportunity studies (marketing pre-study), expressions of business needs
– Management of the preliminary project
o Technical feasibility analyzes in legal, risk, security terms
o Support for the decision-making process (for example: support for New Products Committees) for GO/NO GO)
– Project monitoring until delivery of products / services / tools on the website, in collaboration with the IT Department and the various business teams (scope, quality, deadlines, budget, risks)
– Support for commercial launch / optimizations
o Communication and training with the sales and operational teams concerned
o Writing, updating product sheets for internal users and commercial animation of internal teams
– Creation of launch report
o Monitoring the use of products / services / tools, after their implementation
o Monitoring and processing of anomalies on products and subscription processes
– Continuous monitoring and improvement of the web presentation and subscription paths of all BoursoBank products (at entry into a relationship and cross-sell) to guarantee an optimal conversion rate
– Realization of commercial campaigns (emailings and displays)
– Analysis and optimization of transformation devices
– Creation of subscription renewal mechanisms
– Contribution to responding to operational requests from the communications department and journalists
2024-03-13 05:34:09
#Marketing #Assistant #Apprenticeship #Apprenticeship #BoulogneBillancourt #France
