Casillas, Morientes, Albelda and Mendietaamong many others, are going to have a new partner when it comes to comment on the matches. An aircraft that seems to have been born to give rhythm during broadcasts. A star (also) in front of a micro. The feint and the sprint: Joaquín.
The former Betis player doesn’t seem to be comfortable with his legendary status without further ado, and has little desire to lose sight of the pitch. Starting this season, In addition to many other and varied projects, he will comment on First Division matches every month on LaLigaTV by Movistar. In addition, he will become a prominent part of the LaLiga Ambassadors team to promote the competition around the world.
He is the star signing of an alignment that, in reality, will undergo very few changes on the protagonists of the previous seasonwhen LaLiga assumed the production of the entire product since Movistar gave up customizing the signal to save those expenses. DAZN, for its part, It will continue to manage its own team of voices (narrators, commentators and foot of the field) in the matches they broadcast.
There will be more specific news among the team of LaLiga storytellers, more than 60 journalists, who will continue to have Carlos Martínez among its main headliners, along with Alba Oliveros, who led 44 broadcasts last season. Almost all will continue, being Albelda, Axel Torres, Morientes and Jofre Mateu the commentators who did the most to tell us and sing us goals during 2022-23. All of them over 40 games.
Changes of graphics and more news
There will be more important news: the graphics during matches They are going to surprise you with new ways to increase the information added to the broadcasts, in addition to playing with the new logo and the new name of the competition, which will also be made public in a massive presentation tonight in the celebration that will start with the new way of meeting the two categories of professional men’s soccer. Gone will be “Santander” and “Smartbank” as “surnames”: with the change, the main sponsor of the tournament, the company EA Sports, will also be in charge of agreeing with the employer the name that will accompany the First and Second division .
Goodbye ‘LaLiga Santander’… hello EA Sports!
Electronic Arts will be the main sponsor of the LaLiga competitions from 23-24:
📌 It’s a multi-year agreement. Includes naming rights, graphics and logos.
📌 Covers First, Second, Promises and eLiga.
— Relevo (@relevo) August 2, 2022
Also in the cabins and the way to interact with them will be new very important, as well as in the realization and in the experience of the games for the spectator. The idea is to be able to offer a detailed view of everything that happens during the matches, from the changing room tunnel before the match to the interviews on the pitch afterward, and the analysis inside the narrators and commentators booth.
All these novelties, and a few more surprises, will be presented by LaLiga on the evening of July 3: from the name of the competition, to the people who are going to tell us about it. And with a main star when it comes to commenting on the matches: Joaquín Sánchez.
Sergio Fernández is head of Research at Relevo. That means that he spends the day looking for and confirming news. He is interested in everything that has not been told before. He doesn’t want to make it very clear how many World Cups and Euro Cups he has covered because he has a terrible midlife crisis in the middle of a newsroom full of kids, but we suspect several. He says that he works to “leave a better world for Diego Campoy.” He was very happy at Marca, he tried (twice) for Madrid to win the Olympic Games but that turned out to be regular, he worked in magazines and grew up at Onda Madrid. …
2023-07-03 10:08:43
#Joaquín #star #signing #LaLiga #broadcasts
