Due to corona, Jo Vally could barely perform for more than a year. The freed-up time was used by the singer to work on new material with his trusted text suppliers such as Udo, Bart Herman and John Terra. “I absolutely wanted to put these 14 songs on a new album,” says Jo. “My contract with CNR, the record company where I had been releasing my music all my career, had just ended. During the discussion about a possible continuation of the collaboration, it quickly became clear to me that the fat is of the soup. That no one wants or dares to invest in Flemish artists. Painful, but perhaps understandable. In the 90s I sold 175,000 copies of some albums smoothly. A number that makes me dizzy right now. Today that is a utopia. CD sales are virtually flat. Flemish showbiz is not doing badly, but it is bad archi-tech. At CNR they are already doing a major cleaning and some artists have been thanked. My record boss told me that this summer he will have to decide what can happen to the rest of the Flemish artists in his stable. I did not wait for that evaluation. I prefer to take the initiative myself, even if I stick my neck out.”
–
