The success of the 11th The Indian Ocean Islands Games (JIOI 2023), which Madagascar recently hosted, contributed to the improvement of the destination internationally.
Economic operators working in the tourism sector, grouped within the Madagascar Tourism Confederation, testify that they were able to derive positive economic benefits from this large-scale event. The occupancy rate of hotel and catering establishments was at its maximum. Some restaurants have had to recruit additional employees to cope with the big boom in customers recorded during these Island Games. In recognition of their dedication and contribution to the success of the organization of these 11e JIOI in Madagascar, the government, through the ministry in charge of Tourism, presented symbolic medals to these tourist operators and members of the staff of this ministerial department. Indeed, ” they worked together for the success of this event by offering quality accommodation and catering services to the various delegations from neighboring islands in the Indian Ocean. », Explained the responsible minister, Joël Randriamandranto, during this ceremony.
Event tourism. In addition, these tourist operators spared no effort to introduce these foreign delegations to the Madagascar destination as well as its artistic and cultural riches on this occasion. According to statistics published by the Madagascar Tourism Confederation, the holding of these JIOI made it possible to boost the number of international arrivals reaching nearly 24,000 people in August. In all, nearly 80 tourist establishments welcomed more than 4,200 athletes during this international event. Tourist establishments have welcomed not only international athletes but also foreign tourists who have chosen the Madagascar destination. Like these tourist operators, street merchants in the capital, especially those who do business in Analakely, have also done good business. Indeed, we saw athletes, wearing their tracksuits indicating the name of their country of origin, coming in groups of four to five people to buy sunglasses, bags and many other goodies on the market. Others were interested in small electronic devices. For the Madagascar Tourism Confederation, the country will need to further develop event tourism to promote the destination while contributing to the development of the local economy.
Essential points to prioritize. Furthermore, this entity raised other essential points to prioritize in order to ensure sustainable development of the destination, despite the effective resumption of tourism. These include, among other things, the improvement of air services as well as the rehabilitation of roads and access routes to tourist sites. This will improve the number of international arrivals in Madagascar. Strengthening the skills of stakeholders working in the tourism sector is also a priority to be able to offer quality services according to international standards, without forgetting the development of innovations in the offering of tourism products. Nevertheless, Madagascar remains an unmissable destination this year.
Navalona R
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