BTS Jimin. PhotoㅣStar Today DBAs a result of big data analysis in January 2023 of idol personal brand reputation, it was analyzed in the order of 1st place BTS Jimin 2nd place New Jins Minji 3rd place BTS Jungkook?
The Korea Corporate Reputation Research Institute extracted 69,517,410 idol personal brand big data of 1,590 idols from December 24, 2022 to January 24, 2023 for analysis of idol personal brand reputation big data, and the consumer participation index for idol personal brands, The brand reputation index was analyzed by measuring the media index, communication index, and community index. Compared to 76,337,069 brand big data in February 2022, it decreased by 8.93%.?
The brand reputation index is an index created through brand big data analysis by finding out that consumers’ online habits have a great influence on brand consumption.
Through idol personal brand reputation analysis, it is possible to measure positive and negative evaluations of idol personal brands, media interest, and consumer interest and communication. Monitoring and risk assessment by idol brand reputation editors were also included.
In January 2023, the 30th place in the idol individual brand reputation ranking is BTS Jimin, New Jeans Minji, BTS Jungkook, Astro Cha Eunwoo, New Jeans Hani, New Jeans Harin, BTS V, BTS Jin, Black Pink Jennie, Black Pink Jisoo, Big Bang Taeyang, Wanna One Kang Daniel, New Jeans Hyein, Wanna One Park Jihoon, Wanna One Hwang Minhyun, Big Bang G-Dragon, Girls’ Generation Taeyeon, BTS Suga, BTS RM, BTS J-Hope, Girls’ Generation Yoona, Red Velvet Joy , Mark of NCT, Seohyun of Girls’ Generation, Arin of Oh My Girl, Chaewon Kim of Le Seraphim, Minho Song of Winner, Carina of Espa, Kazha of Le Seraphim, and Espa Winter?
The BTS Jimin brand, which ranked first in the idol individual brand reputation, was analyzed as a brand reputation index of 4,607,152, with a participation index of 349,890, a media index of 559,923, a communication index of 2,308,628, and a community index of 1,388,711. Compared to the brand reputation index of 5,682,902 in February 2022, it fell by 18.93%.??
In second place, the New Jeans Minji brand was analyzed with a brand reputation index of 3,978,087, with a participation index of 1,124,880, a media index of 1,062,550, a communication index of 901,946, and a community index of 888,711. The New Jeans Minji brand was newly included in the idol individual brand reputation analysis.
The 3rd place, the BTS Jungkook brand, was analyzed as a brand reputation index of 3,887,118 with the participation index of 169,669 media index of 358,981 communication index of 1,775,045 community index of 1,583,423. Compared to the brand reputation index of 3,513,602 in February 2022, it rose by 10.63%.??
4th place, Astro Cha Eunwoo brand was analyzed as brand reputation index 3,457,094 with participation index 1,052,504 media index 508,813 communication index 915,450 community index 980,327. Compared to the brand reputation index of 2,723,517 in February 2022, it rose by 26.93%.??
In 5th place, the New Jeans Hani brand was analyzed with a brand reputation index of 2,878,097, with a participation index of 799,188, a media index of 754,530, a communication index of 640,858, and a community index of 683,521. The New Jeans Hani brand was newly included in the idol individual brand reputation analysis.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “BTS Jimin brand ranked first in the idol personal brand reputation rankings in January 2023. After analyzing brand big data, it decreased by 8.93% compared to 76,337,069 brand big data in February 2022.
If you look at the detailed analysis, brand consumption decreased by 19.21%, brand issue decreased by 15.78%, brand communication decreased by 11.33%, and brand expansion increased by 4.01%.”
Next, “BTS Jimin brand, which ranked first in the idol personal brand reputation ranking in January 2023, ‘collaborate, participate, record’ came out high in link analysis, and in keyword analysis, ‘vibe, Paris Fashion Week, Big Bang Taeyang’ came out high. analyzed highly. In the positive-negativity analysis, the big data positivity rate was 90.76%,” the brand analyzed.
In January 2023, the 50th place in idol individual brand reputation rankings are BTS Jimin, New Jeans Minji, BTS Jungkook, Astro Cha Eunwoo, New Jeans Hani, New Jeans Harin, BTS V, BTS Jin, Black Pink Jennie, Black Pink Jisoo, Big Bang Taeyang, Wanna One Kang Daniel, New Jeans Hyein, Wanna One Park Jihoon, Wanna One Hwang Minhyun, Big Bang G-Dragon, Girls’ Generation Taeyeon, BTS Suga, BTS RM, BTS J-Hope, Girls’ Generation Yoona, Red Velvet Joy , NCT Mark, SNSD Seohyun, Oh My Girl Arin, Le Seraphim Kim Chae Won, Winner Song Min Ho, Espa Carina, Le Seraphim Kazha, Espa Winter, SHINee Minho, Ive Liz, Ive Jang Wonyoung, NCT Haechan, New Jeans Daniel, NCT Jaehyun, Oh My Girl Mimi, Oh My Girl YooA, Girls’ Generation Yuri, Girls’ Generation Sooyoung, NCT Jaemin, Le Seraphim Heo Yunjin, Shinee Key, NCT Jisung, Super Junior Leeteuk, Ive Gaul, Le Seraphim Hong Eunchae, Iv Ray, NCT Doyoung, Twice Jeongyeon done.
[신영은 스타투데이 기자]
[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]
