This magazine once directly reported that Jiang Zhencheng is very focused and authoritative at work. (Picture/photography team of this magazine)
Speaking of international celebrity chef Jiang Zhencheng, he is known as the “Light of Taiwan” in the catering industry in the hearts of Taiwanese netizens. The RAW he manages has been recognized with two Michelin stars, which not only represents his persistence in gourmet food, but also has become synonymous with taste and fashion. He can be called a legendary figure who changed the history of Taiwan’s catering.
Jiang Zhencheng has been working for a long time. (Picture/photography team of this magazine)
Jiang Zhencheng started to get into cooking at the age of 13. He learned cooking from his mother who was a good cook. This allowed him to develop keen taste buds from an early age and determined to become a chef. At the age of 20, he was already a star in the history of Taiwanese catering. The youngest French cuisine chef, he served as the executive chef of Le Jardin des Sens, a three-star Michelin restaurant in France, at the age of 25. In 2018, he won the Asia’s 50 Restaurants Lifetime Achievement Award. His brilliant record is unparalleled. He opened the Restaurant in Singapore. ANDRE has been selected as one of the top 50 restaurants in the world, and was even selected as one of the “Top 10 Restaurants in the World Worth Taking a Flight to Try” by The New York Times. However, he chose to return to Taiwan after working in restaurants in Singapore for a long time and becoming very successful. He started over on the battlefield in order to get back the thrill of falling in love with dining, because he felt that his results in Singapore were the most perfect, so he wanted to go home.
Jiang Zhencheng’s professional career was filmed into the documentary “Original Intention” in 2020. (Picture/Newspaper photo/Provided by Leading Monkey)
Jiang Zhencheng, who has a tall and straight appearance, attends events and shoots advertisements to endorse products, but he does not make cooking videos or appear on TV programs to cook. The public wants to see celebrity chefs cooking. When he was interviewed by the media, He said that he does not need to prove his cooking ability to the outside world through the camera, and also wants to break the public’s stereotype of chefs and let the public know that cooking is not just about showing technical skills, but also developing the chef’s own cooking philosophy and explaining his personal experience to the outside world. Unique thinking lets the public know that running a good restaurant is not just about practicing skills. Other aspects including personnel management, brand marketing, etc. are much more complicated than “being able to cook”.
Jiang Zhencheng attended events and endorsed many products, but he did not cook on the show or make cooking videos. (Photo / Newspaper photo)
In 2018, Jiang Zhencheng announced the closure of Restaurant ANDRÉ in Singapore and returned to Taiwan to show his new self in RAW. In 2020, the film “Original Intention”, which recorded his legendary workmanship, became the box office champion of Taiwanese documentaries that year. In 2024, it is On the 10th anniversary of the opening of RAW, he led the entire RAW culinary team to “return” to Singapore to create a two-week-limited dual-brand special dinner “Restaurant ANDRE & RAW” at Raffles, Singapore’s number one century-old legendary hotel. This shows his creativity and deep feelings.
