JetBlue: Redefining Transatlantic Travel with Unique Service Propositions and Personalized Experiences

In just a few months, JetBlue has already made a name and reputation on a transatlantic axis yet loaded. Its secret is no longer really a secret for French travelers: the New York company has breathed a breath of fresh air between Paris et New Yorkby providing a unique service proposition of its kind. Takeoff from the tarmac CDG until arrival at JFK Terminal 5a brand new transatlantic experience awaits French business travelers.

JetBlue has built its reputation on the quality of its in-flight product, relying on a winning partnership with Airbus. L’A321LR and its ultra-modern Airspace cabin, caused a sensation among visitors to the last Paris Air Show. An ideal springboard to immediately inaugurate the Paris-New York flight, a few days later, which will even become twice daily on June 20.

The “sidestep” that distinguishes JetBlue of other transatlantic players is perceptible from the naming of its travel classes. Exit Economy, ditto for Business. “This is part of our will of “disruptive” the market”, testifies Jayne O’Brien, JetBlue Marketing, Product and Loyalty Program Manager. “We want JetBlue to be for everyone, and not compromise between quality and price. “Economy” would suggest something we are not. It’s a good product, at an excellent price. We are not like the others, we want to be a disruptor, not follow the movement”.

The result is there: at the front, 22 suites Mint®– intimate cocoons transforming into beds – which bring a breath of fresh air to the business class landscape, with two Mint® Studios offering 30% more space. And therefore at the heart of the JetBlue philosophy, 90 Core seats, known in the United States for offering the most legroom (81 cm). And if this argument were not enough, the Even More® Space option (24 seats) also guarantees a bonus for more demanding passengers. That is barely 138 seats in total which, within this A321neoLR aircraft, clearly reflect the company’s bias: that of a intimate and personalized experience.

The connectivity constitutes JetBlue’s other key asset, both to entertain passengers – via TV and direct for example – or to allow them to work during the flight. In 2017, JetBlue even became the first US company to offer free high-speed Wi-Fi throughout its entire fleet. Connectivity that is all the more valuable as it is particularly functional: enough to appeal to business travelers for whom communicating on WhatsApp is not enough, and who have already struggled to download relatively heavy work documents during a flight long haul…

An “immersive gastronomic experience”, a dedicated terminal

Going against the grain of other carriers who play the frugality card, JetBlue chose to pull out all the stops. An offer of snacks and of drinks is available free and at will, on all flights. The company even promises a “immersive dining experience”. And for good reason: JetBlue allows passengers to compose their menu by drawing from trendy address cards, and New York of course. Or even let yourself be tempted by one of the wines selected by Parcelle, or by the signature cocktails of Ada’s Place…

Arguments which have already hit the mark with both leisure and business customers, thanks to a range of high value-added services, and a “low-fare” policy adapted to the travel budgets of both major accounts and SMEs.

Last but not leastthe JetBlue experience doesn’t end when you land on the tarmac JFK. Because the stage location indeed benefits from XXL facilities, the Terminal 5 dedicated to him. Enough to guarantee a traveler journey of unprecedented fluidity, in particular thanks to the 20 customs counters. And therefore optimize the precious time of a professional on the move, by allowing him to go to his first meeting in New York.