When Starbucks announced the name of its new CEO last week, its shares jumped 24.5 percent in one day. The reason for Niccol’s fame was that he turned the Mexican fast food Chipotle, from which Starbucks pulled him, into a successful business.
Niccol will start his new role on September 9, but he has to solve the first problem already. He will travel to Starbucks headquarters in Seattle by company jet from his family home in Newport Beach, California, 1,600 kilometers away. However, there is a contradiction between the company’s public stance on environmental issues and the lifestyle of its main managers, people on social networks are showing.
The job offer Niccol received from Starbucks read: “You will not be required to relocate to corporate headquarters,” but “you agree to travel from your residence to corporate headquarters … as necessary to perform your duties and fulfill your obligations. “
Starbucks has a new boss. His name raised the stock 20 percent
Economic
The document states that Niccol will be able to use the company’s aircraft for “business trips” and “for trips between the city and the company’s headquarters,” according to the British television station’s server. BBC.
Starbucks already said when Niccol was announced that it would set up a small remote office for him in Newport Beach, but the company is pioneering the principle of hybrid work, where employees must be in the office together -at least three days a week. The question remains whether this rule will apply to Niccol as well.
Outside, the terms Niccol negotiated prompted a backlash on social media. “That’s good. Good comfort for a great talent! But I hope we don’t see too many ‘sustainability’ and ‘environmental’ ads from Starbucks,” wrote one user on social network X.
Other comments focused on what Niccol will get in his new job. “How come we never talk about CEO pay when we talk about rising prices? ” asked Robert Reich, former US Secretary of Labor under Bill Clinton. He pointed to reports that Niccol will now earn up to 113 million dollars (over 2.5 billion CZK).
Starbucks has been dealing with falling sales for a long time, which has had a negative impact on the company’s shares, which is why the board of directors decided to replace director Laxman Narasimhan with Niccol, while in Chipotle’s leadership of both sales and the company. shares increased several times. This earned 50-year-old Niccol a reputation as a big business star in the restaurant industry.
Starbucks will make its new CEO one of the highest paid executives in the US
Economic
2024-08-22 11:47:45
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