The airline Jet Blue, largely unknown in Europe, is embarking on transits across the Atlantic Ocean. To do this, it takes a position on the most lucrative airline in the world connecting John F. Kennedy Airport in New York to that of Heathrow in London.
Jet Blue is renowned for its affordable fares and friendly service, it operates primarily in the United States and the Caribbean. The American company founded in 1999 therefore took this initiative despite the pandemic and shortly after the announcement of the British government exempting doubly vaccinated travelers from the United States from quarantine. A measure that took effect on August 2.
It thus aims to conquer market share thanks to the low prices it charges while seeking to relaunch one of the busiest routes in the world. Jet Blue is not planning on stopping there and is expected to start offering flights to Gatwick Airport by the end of September as well as attempting to establish a connection between Boston and London sometime in the future. next year.
Expected at the turn by its regulars, Jet Blue therefore offers return tickets in economy class starting priced at $ 595 (with the one-way ticket at only $ 202). Round-trip fares in class ” Mint », Comprising 24 private suites with berths, will start at $ 1,660, a price much lower than those of its competitors.
The airline had however been strongly affected by the Covid-19 pandemic, even more than most other American airlines, because its various connection platforms were particularly affected by successive lockdowns.
Note that, while American-side customers can be fully satisfied with such an expansion of Jet Blue’s business, it will only benefit a few British citizens as long as the ban on them entering the United States will continue. Only those traveling from regions of the world other than the United Kingdom, the Republic of Ireland, the Schengen area, Iran, Brazil, China, South Africa and the United Kingdom are authorized to travel there. ‘India.
This business led by Jet Blue is therefore a risky bet for the New York firm, being deprived of all customers with only a British passport, especially as many low-cost airlines have failed in the past to conquer transatlantic routes. .
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