The official status is still missing, but with the trip to the United States for the Florida Cup, Inter will also unveil the new jersey sponsor for the next seasons. An agreement that will replace the one with Pirelli, a brand that appeared on the shirts of the Milanese club for the past 26 years.
The Nerazzurri will join Socios.com, a direct-to-consumer (D2C) platform that leverages technology blockchain to provide the world’s leading sports organizations with the tools to engage with and monetize their global fans, through so-called Fan Token.
Thanks to this agreement – as reported by The Gazzetta dello Sport – Inter should cash in approximately 20 million euros per season. A figure lower than the 30 million hoped for, but still higher than the amount paid by Pirelli.
At the top of the ranking of the value of the main sponsors in Italy is always the Juventus, which will cash in for the 2021/22 season and until 2023/24 45 million euros gives Jeep. There is also a bonus of € 1 million, plus VAT, in case of access to the UEFA Champions League final.
In second place is Commisso’s Fiorentina, which thanks to the company of the patron Commisso, Mediacom, grossed € 25 million last season for sponsoring the jersey. Money coming from the US giant of cable TV, as a form of support from the shareholder who intervened to cover the club’s operating expenses.
Thanks to Socios.com, Inter will be positioned on the third step of the podium, thus undermining the Sassuolo who – like Fiorentina – thanks to Mapei cashed in 18 million euro as stated in the financial statements as of December 31, 2020 (23 million in total, considering advertising revenues).
Therefore, it should be noted that the Nerazzurri is the highest value agreement if we do not consider those with related parties. In the case of Juventus, both the Juventus club and Jeep are controlled by Exor, the holding company of the Agnelli-Elkann family, while Mediacom is owned by Rocco Commisso, patron of Fiorentina itself. Likewise, Mapei SpA check Sassuolo.
Fifth the Roma with DigitalBits, new sponsor unveiled during the official presentation of the New Balance game jersey. The figures of the agreement are not official, but according to the sports press the agreement should lead 12 million per season for the next three years in the Giallorossi coffers.
Milan instead renewed a few months ago at a discount with Emirates until 2023 (from 14 to 10 million fixed), but eliminating the exclusivity of the airline’s brand on the shirt and thus opening up to potential additional partners for the sleeve or as a retrosponsor.
On the other hand, there are 9 millions that Napoli collects from the combination of three brands (Lete-Msc-Kimbo). Now the De Laurentiis club is dealing with sponsors in a different way by spreading higher remuneration over several years and giving visibility to other partners.
If in Serie A Inter are therefore positioned at the top, in Europe the top is still very far away. Just think that the Real Madrid, club at the top if we consider the ranking at European level, cash 70 million euros per year from Emirates. On the podium also the Psg, which from ALL collects well 60 million euros per season.
This is also higher than what Manchester United will receive from TeamViewer, new sponsor starting from next season, which will pay 50/55 million euros (against the 74 paid up to 2019/20 by Chevrolet).
Among the big names, the Juventus is the only Italian that manages to take a place in the standings, given that considering a hypothetical top 10 at European level, the last company in the ranking is Tottenham, which 40.5 million euros per season from AIA.
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