[Jeonsumme season! ]The comfort of historical British knitwear is a privilege only for adults! | FORZA STYLE｜Fashion & Lifestyle[フォルツァスタイル]

JOHN SMEDLEY, a long-established British knitwear brand founded in 1784 and celebrating its 240th anniversary this year, will be running a promotion on the 1st floor of the Men’s Building at Isetan Shinjuku from November 13th (Wednesday) to November 26th (Tuesday). A pop-up store will be held for a limited time.

In addition to the knit accessories collection in all colors, including mufflers and gloves made from recycled cashmere, we also offer high-gauge knitwear made from John Smedley’s signature high-quality merino wool, as well as outerwear and jackets designed to coordinate with knitwear. Widely expanded.

The knitwear and accessories made in the same place since the company’s founding are must-have items for the upcoming season, and this time they have even more products than ever before, making it an extremely rewarding event.

John Smedley classic long sleeve crew neck knit & long sleeve turtleneck knit

The size balance that is easy to fit Japanese people and the texture of the 30G knit make it suitable for a wide range of seasonal coordination, both on and off. We also recommend pairing it with a refreshing shirt or cut-and-sew shirt peeking out from the collar, or with a jacket, allowing you to wear a wide variety of outfits with just one item.

Left/John Smedley “Crew neck long sleeve knit pullover (SCANLAN)” 48,400 yen, Right/John Smedley “Turtle neck long sleeve knit pullover (LEVINE)” 49,500 yen

John Smedley’s classic long-sleeved turtleneck knit is made of the same material as the crewneck knit, so it goes great as an inner layer, twin knit coordination with a cardigan of the same color, or a jacket. This is a special item that can be worn with a wide variety of styles with just one item.

Chester coat, which is popular every season, and easy pants made of wool melton material.

The Chester coat has a brushed (beaver) finish on both sides, which softens the firmness and creates a soft and elegant texture. The material is a blend of cashmere and wool mixed with Super 160-140 merino from Australia, and the use of relatively thick yarn creates a moderately heavy feel and fullness.

Left/John Smedley “Wool Cashmere Double Face Long Chester Coat (FC222)” 242,000 yen, Right/John Smedley “Wool Double Cross Melton Easy Pants (FP233)” 60,500 yen

A popular pair of easy pants made of wool melton material with a seasonal feel. The material is made of high-quality SUPER120’s wool, and the fabric is double woven with very thin threads and strongly compressed to create a medium-weight, non-bulky melton fabric with just the right amount of firmness and stiffness.

It has a warm and beautiful silhouette, is easy and light to wear, and the nuanced colors unique to the wool melton material are also a highlight.

Check out the 240th anniversary limited edition novelties by British mural artists!

During the pop-up store period, customers who purchase John Smedley products for 55,000 yen or more (including tax) using MI Card will receive a 240th anniversary limited edition novelty featuring collaborative artwork with British mural artist Melissa White. .

JOHN SMEDLEY LIMITED TIME POP UP STORE

Event period: November 13th (Wednesday) to November 26th (Tuesday)
Venue: Isetan Shinjuku Store Men’s Building 1st Floor Promotion
*During the POP UP STORE period, the location will be changed from the usual 5th floor shirt, tie, and seasonal miscellaneous goods corner to the 1st floor.
Official website
240th ANNIVERSARY with Melissa White