Sulwhasoo’s new muse, Blackpink Rosé. Presented by Amore Pacific– When the awesome autumn wind blows, the “encounter” in the advert invariably modifications. The generational shift is apparent in the manufacturer bulletins that appeared in the fall of 2022. As a lot as the 1960s, there are younger faces concentrating on the MZ generation, which have emerged as the hub of the client sector. The longevity types that have developed up with the model have been changed just one following yet another and in their position have been changed by youthful versions with new faces.
In the elegance market, where by Track Hye-kyo, Jeon Ji-hyun and Lee Youthful-ae ended up dominant, the K-pop idol stars who have dominated the planet stage have designed great strides in recent years. The vogue industry is also competing to attract mainstream stars. The winds of generational improve of outside organizations that still have a solid brand name impression for middle-aged men and women are even much more fierce.
Lately, Amorepacific’s luxurious cosmetics manufacturer Sulwhasoo has picked the Blackpink Rosé group as its new muse.
Since early 2018, Sulwhasoo has concentrated on demonstrating the elegance of tradition and modernity, harmony and stability, working with Hallyu Music star Hye-kyo as a product. On the other hand, just after 4 years, the brand’s model was improved to Blackpink Rosé.
AMOREPACIFIC is developing “Sulwhasoo Rebloom” with Rosé. This is the initial time Sulwhasoo has employed a star idol in her 20s as a model. Even though it is interpreted as a approach to broaden Sulwhasoo, which has a strong significant-conclusion manufacturer impression, to the MZ era, there are several responses on line that “you should not match me” as Sulwhasoo’s principal focus on client is mid-variety. aged.
Son Seok-gu was selected as the design for Oh Hwi and the sequence. Provided by LG Family & Wellness Care, Kolon FnC– LG Domestic & Well being Care picked actor Son Seok-gu as a new product for cosmetics brand Oh Hwi last thirty day period. Oh Hwi is a brand name where by feminine stars like Son Ye-jin, Kim Ah-joong, Shin Min-ah and Kim Tae-ri have been active as indicator styles.
Son Seok-gu is an unusual male actor and has proven his acceptance by becoming chosen as Oh Hwi’s design. Oh Hwi said he intends to provide brand name worth by way of Son Seok-gu’s distinctive human appeal and deep inventive feeling.
Son Seok-gu spearheaded “Gu Syndrome” with the JTBC drama “My Liberation Journal”, and the movie “Crime Town 2” was also a box office environment strike, getting to be a well known actor and acquiring heat really like phone calls. from the advertising field. Thanks to his popularity, Son Seok-gu was also picked as the design for the drop / winter season time of the menswear brand name ‘Series’ in Kolon Industries FnC.
“Serie” hasn’t hired a stellar model in the past 3 several years or so. Kolon FnC official explained: “In addition to Son Seok-gu’s male picture, we will solution feminine customers as a model they want to dress in for their boyfriend or partner.”
On the other hand, the cosmetics manufacturer Clio also selected rapper Zico as an exceptional design. This is simply because Zico’s bold and free of charge transfer is in line with the brand identity. Zico captivated consideration not only for his robust tunes and fresh notion, but also for his sensual fashion of him.
Jang Won-young, the new product with outdoor eyes. Equipped by Eider– Outdoor manufacturers are a lot more actively changing their special models in the A / W year, the superior year.
Eider has chosen Jang Gained-youthful, a member of the IVE girls’ group, as the new model to work with Park Bo-gum.
There is also a explanation why Eider selected Jang Received-younger, a teen, as a product, since K2 and Black Yak selected Suzy and IU to split away from the conventional brand name picture and successfully rebound in income.
Eider mentioned: “We have resolved that Jang Won-youthful, who has set up himself as the ‘Wannabe Icon agent of MZ’ with healthier electrical power and self-confident type, matches effectively with the route of the model which is acquiring a young and sensual out of doors trend. “.
Yoo Ah-in was picked out as a model for Nepa following Jeon Ji-hyun, a product with 8 many years of longevity. Equipped from Nepal– On the 5th, Napa selected actor Yoo Ah-in as the manufacturer new model in place of Jun Ji-hyun, who had been a design for 8 a long time.
Nepa reported: “We selected Yoo Ah-in as a design because his unconventional and absolutely free mood corresponds to the path of the manufacturer to share the joy of character”. The technique is to display the allure of the outdoor as a result of Yoo Ah-in, who has a exclusive individuality as properly as a assured, outspoken physical appearance that spans generations.
Nepa announced the termination of her contract with Jun Ji-hyun previously this yr when she gained a backlash declaring she experienced superior anticipations for the drama “Jirisan” starring Jeon Ji-hyun past yr and did it. sponsored, but unsuccessful to make it to the box business and acquired a negative response stating he only noticed mountaineering garments.
The new design from Kolon Athletics Kim Tae-ri. Presented by Kolon Sports– Additionally, Kolon Athletics concluded the agreement with actress Gong Hyo-jin, with whom she had been for a extended time, and lately picked actress Kim Tae-ri as the brand’s model and introduced her initially movie. In a lately posted ad, Kim Tae-ri finished the mountaineering manner with a brown jacket and beige footwear with the autumn forest in the qualifications. It is a product that can be utilized not only for mountaineering but also for each day lifetime.
Selecting Tae-ri Kim as a design is a system to make certain prospects of the MZ era and Kolon FnC will actively attract new clients in addition to existing types in the next half of this yr.
Beforehand, National Geographic Attire, produced by The Nature Holdings, introduced final thirty day period that it experienced chosen actress Kim Da-mi as an promoting product forward of the A / W year.
The company discussed that the principal reason Kim Da-mi was picked as a model is that she is nicely recognized in the MZ technology, Countrywide Geographic’s major client foundation.
An advertising and marketing sector official said: “It is being interpreted as a approach to improve the marketing and advertising impact by placing the ‘hottest’ stars in the highlight and attracting their fandom as new clients. It can be an ambiance that favors young styles. of larger influence on the field, “he claimed.
Having said that, he claimed: “It is widespread to improve the marketing model in a brief time period to continue to keep up with the trend of the new generations, but we also discover the promotion design that drove the heyday of the previous. IU, which has been reselected as the Chamisul model, is a fantastic case in point. ”
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