Children’s bicycle manufacturer Coolmobility has appointed Jens Wiesehöfer as its new Chief Marketing Officer (CMO). With his many years of experience, he will further strengthen the company’s brands and expand its market position.
Jens Wiesehöfer will now be responsible for the marketing strategy of all company brands and will thus make a significant contribution to further strengthening the children’s bicycle brands Academy and S’cool, but also the e-folding bikes of the Coast brand and the bike trailers of the Taxxi brand and expanding the company’s market position.
With over 15 years of experience in the marketing industry, particularly with a focus on young customers and families, Jens Wiesehöfer brings extensive expertise and in-depth knowledge of the needs of children, teenagers and those who accompany them. In his various responsible positions in marketing agencies, he was able to successfully drive brand building and development for children’s and family offers for many brands – including well-known brands such as Lufthansa, Deutsche Bahn, Sony Music and the Toniebox – and develop marketing campaigns that have increased both the companies’ awareness and customer loyalty.
“We are very pleased to welcome Jens Wiesehöfer to our team. His proven success and passion for our core target groups, but also his curiosity and interest in sustainable mobility and innovative products, fit perfectly with our mission to offer children and families safe and high-quality bicycles,” explains Axel Böse, Managing Director of Coolmobility.
New tasks
In his new role, Jens Wiesehöfer will assume overall responsibility for brand strategy, communication, future product marketing and strengthening customer loyalty. A particular focus will be on the further development of specific brand positioning and new, cross-industry collaborations, digital marketing channels and the visibility of the brands. The local anchoring of the company in Bielefeld and Coolmobility’s social and societal commitment will also be on his agenda.
“I am very pleased to become part of the Coolmobility team and to continue the company’s success story,” says Jens Wiesehöfer.
