Attention, Gwyneth Paltrow.
Jennifer Aniston announced Thursday that she is embarking on the celebrity beauty brand boom and launching her own, called LolaVie, on September 8.
While the “Friends” star, 52, has yet to share more details on her upcoming products, the LolaVie website shows test tubes filled with bamboo, lemons and water, possibly doing so. be referring to all-natural skin care.
In addition, according to documents obtained by Page Six Style, an application was filed for the LolaVie brand in the areas of face and body lotion, shower gel, candles and hair care in July 2019.
JENNIFER ANISTON EXPLAINS WHY SHE WON’T TRY TO MEET ONLINE
Jennifer Aniston has revealed that she is launching her own personal beauty brand, LolaVie. Expected products for the line include face and body lotions, shower gel, candles and hair care. (Getty Images)
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It would all make sense, as Aniston’s cryptic messages show the famous blonde from behind, only teasing that “something is happening”.
While this is Aniston’s first foray into a full-fledged beauty business, she also holds the title of Creative Director at Vital Proteins and has long been the face of Aveeno.
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In 2010, she released a fragrance called LolaVie – which she said meant ‘laughter at life’ – but then abruptly changed the name of the fragrance to ‘Jennifer Aniston’ due to conflicts with a similar brand.
“It’s a long story and honestly it’s too personal to tell, but it has special meaning,” she said when choosing her original name.
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Despite her enviable look that is sure to attract fans, Aniston has stiff competition in the celebrity skincare arena; Hailey Baldwin and Ariana Grande are both set to launch cosmetics companies this year, while Kim Kardashian is expanding into skin care.
Other stars who already dominate the game are Paltrow, Rihanna, Jennifer Lopez, and Kylie Jenner.
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