TRIBUNNEWS.COM, SUKOHARJO – This is the figure Dwi Santoso, a young entrepreneur from the District Sukoharjo, Central Java, who are observant to see business opportunities recliner or bean bags during the Covid-19 pandemic.
Initially, Dwi Santoso Thinking, what products do most people need when working from home? What products do patients need when undergoing self-isolation?
And Dwi Santoso find the answer, that is recliner aka bean bags! “Because people need to rest, relax at home, there are also those who need this for WFH, sit back but actually can hold a laptop, work from home,” said Dwi Santoso when visited by Tribunnews.com at his place of business, Griya Bean Bag was Sukoharjo, Central Java, Sunday 3 October 2021.
Through the home industry labeled Griya Bean Bag, Dwi Santoso develop his business, only a duet with his wife.
The recliner that he sells is priced in the range of Rp. 200 thousand to Rp. 1.1 million. Prices depend on the type of product, its type, material and size.
The recliner that he produces is a triangle or triangular type, there is also a pumkin model that looks like a pumpkin, also an avocado model or looks like an avocado, and also a stool type that looks like a sofa or guest chair.
The materials range from cotton, canvas, suede, parachute to anti-wet or waterproof. Of various types recliner which he produces, the best selling is the triangle model or recliner triangle. Why?
“Maybe because the price is the cheapest and the lightest to carry and millennials,” said Dwi, the father of two children. Before the pandemic, the business market was hotels, cafes and restaurants. But after the pandemic, consumers are more focused on the personal or home market.
“Because more people are now at home, both in terms of WFH (Work From Home) and isoman,” he said.
He markets online through the marketplace on Facebook to direct marketing. The consumers come from around the Solo Raya area (Solo, Sukoharjo, Wonogiri, Karanganyar) to Surabaya and Jakarta.
“The goal is to go to the export market. This process is being taken care of,” said Dwi Santoso, about his dream of developing a bean bag alias recliner.
Dwi Santoso, Griya Bean Bag
Hamlet III, Singopuran, Kec. Kartasura, Regency Sukoharjo, Central Java 57164
Instagram: @griya_beanbags
HP: 0895806009666
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