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“With these changes, we will have one strong brand in Finland and the Baltic countries, as well as throughout Northern Europe. That’s all we’re going to change. Tenna Knaka, Marketing Director of Jeld-Wen Europe, says that by launching the company’s Nordic door brand in the Finnish and Baltic markets, it wants to strengthen the door’s position in the perception of consumers – so that the door is as important a home or floor. The Swedoor brand already operates in the Scandinavian countries.
In connection with the rebranding from April 1 this year, Jeld-Wen is working with its customers in Finland and the Baltic States to prepare for the change. An extensive marketing campaign will soon be launched in these markets, announcing the new brand.
Founded in 1960, Jeld-Wen develops, manufactures and distributes a wide range of interior and exterior doors, wooden, vinyl and aluminum windows, as well as other related products for new buildings, reconstructed buildings and commercial units. The manufacturer’s products are marketed worldwide under the Jeld-Wen brand alongside several other regional brands, such as Swedoor and Dana in Europe, Corinthian, Stegbar and Trend in Australia.
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