Jeep unveils seven concept vehicles at 57th Easter Safari in Utah

Jeep enthusiasts, get ready to hit the trails in style this Easter weekend. The iconic American automaker has just unveiled seven new concept vehicles at the annual Easter Safari event in Moab, Utah. Each one is uniquely designed to conquer the toughest terrain and provide an unforgettable off-road experience. From a retro-inspired Wrangler to a futuristic electric Gladiator, there is something for every Jeep lover to get excited about. We take a closer look at these impressive new concepts and what they have to offer.


The annual Jeep Easter Safari is a popular event in the US, now in its 57th year, where thousands of customers and enthusiasts gather in Moab, Utah for extreme off-roading. Jeep uses the event to showcase its latest concept vehicles, gathering feedback on potential future designs and technologies. This year, the focus is on electric technology with seven new concepts that embrace Jeep’s “Zero Emission Freedom” mantra. Among the concepts featured are the Wrangler Magneto 3.0, which features a custom-built axial flux electric motor, and the Scrambler 392, which boasts a V8 engine. Other unique offerings include the 1978 Cherokee 4xe, Wrangler Rubicon 4xe, Grand Wagoneer Overland, Wrangler Rubicon 4xe Departure, and Gladiator Rubicon Sideburn. The Easter Jeep Safari, hosted by Moab’s Red Rock 4-Wheelers club, is a nine-day event that includes various trail rides departing from Moab throughout the week, culminating in “Big Saturday” on Easter weekend.


As we come to the end of our journey through Jeep’s Easter Safari, we can’t help but feel a sense of inspiration and excitement for the future of off-roading. The seven new concepts revealed by Jeep are a testament to the company’s dedication to innovation and adventure, and we can’t wait to see where these vehicles will take us. With a range of designs and features that cater to every type of enthusiast, from rock climbers to beach cruisers, Jeep is sure to have something for everyone. So as we bid farewell to Easter Safari, we do so with a renewed appreciation for the thrill of the open road, and a promise to keep pushing the limits of what’s possible on four wheels. Happy trails, fellow Jeep lovers!