Jakarta –
The Jeep Rubicon is one of the best-selling premium cars at the 2023 Indonesia International Motor Show (IIMS) automotive exhibition, JIExpo, Kemayoran. During the 11 days of the IIMS 2023 exhibition, dozens of Jeep Rubicon units were successfully sold.
Explained in the official statement of PT DAS Indonesia Motor as the official distributor of Jeep brand motorized vehicles in Indonesia, the total sales of Jeep reached 53 units of SPK (Vehicle Order Letter) which is the highest sales figure since the company participated in IIMS.
“It is a matter of pride and happiness for us that, at the IIMS event which we participated in for the third time, we obtained a total of 53 units of SPK. The biggest contribution to this total sales came from the Jeep Wrangler JL Rubicon Dual-Top 4-Door which is the the legendary model, even though it has been introduced since 2018, has also received several touches of renewal since 2022,” said Chief Operating Officer of PT DAS, Dhani Yahya.
“This achievement is proof of the public’s trust in the Jeep brand, and we are fully committed to providing the best service to every Jeep customer in Indonesia. Thank you very much for your trust in Jeep products, where by the end of this event there were more than 100 Jeep units from early 2023 has been sent to consumers, “continued Dhani.
Jeep Wrangler JL Rubicon Dual Top contributed to sales of 27 units or 51% of total Jeep sales during IIMS 2023, followed by Jeep Wrangler JL Rubicon type Sky-One Touch with 17 units or 32%, and followed by Jeep Gladiator JT Rubicon 6 units or 11%. The remaining 6% of sales were contributed by the Jeep Compass, 4-door Jeep Wrangler JL Sahara and 2-door Jeep Wrangler JL Rubicon.
“We are very proud of the achievements at this prestigious event, considering that IIMS 2023 is an exhibition event that has been participated in for the third time by PT DAS Indonesia Motor since taking over the Jeep brand in Indonesia in 2020. It is evident that public interest in Jeep is quite high. PT DAS Indonesia Motor is committed to continuing to maintain public trust in the Jeep brand, while at the same time we are grateful for the support of the entire team, from the Board of Directors and internal PT DAS Indonesia Motor, our authorized dealers, and also Sponsors,” concluded Dhani.
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