Zero Base One Drops Electrifying Double Title Track ‘NOW OR NEVER’ Ahead of Japanese EP ‘PREZENT’ Release
Zero base One,the South Korean boy group that has been making waves across Asia,is set to captivate fans onc again with their latest release.The group, consisting of members Sung Han-bin, Kim Ji-woong, Jang Hao, Seok Matthew, Kim Tae-rae, Ricky, Kim Kyu-bin, Park Gun-wook, and Han Yu-jin, has unveiled the music and music video for their double title track NOW OR NEVER from their upcoming 1st Japanese EP PREZENT. The release, which dropped at midnight on January 15, 2025, marks a significant milestone in the group’s career as they continue to expand their global footprint.
A Genre-Defying Anthem: NOW OR NEVER
NOW OR NEVER is a genre-blending masterpiece that fuses drum and bass with rock elements, creating a dynamic soundscape. The track is elevated by the harmonious interplay of emotional piano melodies and energetic guitar riffs, making it a standout addition to Zero Base One’s discography. The lyrics, which convey a poignant message of longing and reunion, resonate deeply with listeners: “Even tho we are apart, I always have feelings for you, and I have finally come back to you.”
The accompanying music video offers a fresh narrative, showcasing the nine members as college students. The visuals capture the essence of youthful exuberance, with scenes ranging from fireworks lighting up the night sky to the group performing choreographed dances in baseball uniforms.This departure from their usual stage personas highlights a different side of Zero Base One,further endearing them to fans.
PREZENT: A Gift to Fans
PREZENT, the group’s first Japanese EP, is a heartfelt tribute to their loyal fanbase, known as Zeros. The album, which features six tracks, includes four original Japanese songs and Japanese versions of two of their previous Korean hits. This diverse tracklist showcases Zero Base One’s versatility and ability to navigate various musical genres.
The EP’s release on January 29, 2025, is highly anticipated, especially following the group’s remarkable success in Japan. In March 2024, Zero Base One achieved ‘half million seller’ status with their debut Japanese single ゆらゆら -運命の花- (Yura Yura -Unmei no Hana-). The single’s cumulative shipments exceeded 500,000 copies, earning it the prestigious ‘Double Platinum’ certification from the Recording Industry Association of Japan. It also topped Tower Records’ 2024 K-POP TOP 20 chart and secured the 16th spot on Billboard Japan’s annual ‘Top Single Sales’ chart, solidifying the group’s popularity in the region.
A Double Hit Strategy
zero Base One is not stopping at their Japanese EP. The group is gearing up for a domestic comeback in February 2025, with the release of their 5th mini album. Ahead of this, they will drop the b-side track Doctor! on January 20, giving fans a taste of what’s to come.this dual-release strategy underscores the group’s ambition to dominate both the Japanese and Korean music markets.
Key Highlights of PREZENT
| aspect | Details |
|————————–|—————————————————————————–|
| Release Date | January 29, 2025 |
| Title Tracks | NOW OR NEVER and Only one Story |
| Total Tracks | 6 (4 original Japanese songs, 2 Japanese versions of Korean hits) |
| Previous success | ‘Double Platinum’ certification for Yura Yura -Unmei no Hana- |
| Upcoming Releases | B-side track Doctor! (January 20), 5th mini album (February 2025) |
A Radiant Future Ahead
Zero Base One’s journey has been nothing short of remarkable. From their explosive debut to their chart-topping success in Japan, the group continues to push boundaries and set new standards in the K-pop industry. With PREZENT, they aim to repay the unwavering support of their fans while cementing their status as global superstars.
As the countdown to the EP’s release begins, fans can look forward to more electrifying performances, heartfelt music, and the undeniable charm of Zero Base One. Stay tuned for what promises to be another groundbreaking chapter in their career.
What are your thoughts on Zero Base One’s latest release? Share your favorite moments from the NOW OR NEVER music video in the comments below!
