JD Sport sneaks onto the screen. The British fashion and sports equipment group, controlled by Pentland Group, has become the official brand of activewear of the seventh season of Love Island, the reality British in which a group of young people live together for 24 hours. In Spain, the program is presented by Cristina Pedroche for Atresmedia.
The agreement reached by JD Sports with the ITV chain is, in the words of the fashion company, the biggest association of the year ”. Thanks to this agreement, JD Sports will provide participants with all the sportswear that they will wear in their television appearances Throughout the seventh season and will also put caps, backpacks, towels and personalized masks on sale.
The British company has also announced that it will be the official podcast partner Love Island and will launch a new YouTube content series. Additionally, you plan to create content for gamers to be broadcast on the Snapchat portal.
JD Sports will provide participants with all the sportswear that they will wear in their television appearances
“Love Island It is a cultural phenomenon and the must-see event of the summer, ”said JD Sports CEO Peter Cowgill to justify the collaboration. “As a brand, we look for new and dynamic ways to connect and entertain our audience and Love Island it is, due to its presence in the media, an absolutely natural association ”, he added.
JD Sports already has on its platform the first products created especially for the new season, with a lot of presence of fitness garments and gym king. In addition, the company has announced on its website that it will expand the list of customizable products that will be updated as the season progresses.
The format was released in March in Spain, by the presenter Cristina Pedroche through Neox, one of the chains of the Atresmedia group. In the program, aimed at a young audience, a group of men and women completely unknown to each other live together for twenty-four hours in a dream villa, located in front of the sea in Gran Canarias.
JD Sports increased its revenue by 1% in 2020, up to 6,167.3 million pounds (7,114 million euros). Profit before tax increased 7.03% to 324 million pounds (373.7 million euros). The company aims for a profit between 475 million pounds and 500 million pounds by 2021.
The British company closed 2020 with 2,396 stores from its fashion chains (JD Sports, Size, Finish Line, Livestock y Shoe Palace) y otras 240 de outdoor (Blacks, Millets, Ultimate Outdoors, Tiso, Go Outdoors, Go Fishing y Naylors).
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