Vienna (A) Dipl. Ing. Jaroslava Haid-Jarkova (48) has been General Manager of Detergents and Cleaning Agents Austria at Henkel CEE since January 1. She heads both the marketing activities and the sales of brands such as Persil, Somat, Silan, Pril, Fewa or Blue Star. Jaroslava Haid-Jarkova succeeds Mag. Georg Grassl, who has managed the business very successfully for the past seven years. Henkel is the market leader in Austria for washing / cleaning / cleaning.
The graduate of the University of Economics in Prague started her Henkel career in marketing in the detergent / cleaning agent sector in the Czech capital 23 years ago. After job positions, for example as President Henkel Czech Republic and most recently as Director responsible for the global toilet hygiene business at the corporate headquarters in Düsseldorf, Jaroslava Haid-Jarkova now takes over the washing and cleaning products business from Henkel in Austria as General Manager. As part of her new role, the Henkel manager mentions “further profitable growth” as the goal for the business unit she heads: “We want to be successful through innovation and at the same time achieve added value for our customers and consumers.” Jaroslava Haid-Jarkova is married to an Austrian, mother of a daughter and has lived in Vienna for 20 years.
Georg Grassl, who has worked for Henkel in many different positions in marketing, sales and supply chain, in Spain, Hungary, Serbia and most recently in Austria as a general manager in more than 30 years: “I am pleased to have a strong team, strong brands and to hand over an extremely strong business. After so many successful years at Henkel in business, I’m looking forward to new professional challenges. ”
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