Visitors are looking at the vehicles and technologies on display at the BYD exhibition hall at the Japan Mobility Show.
‘Challenges of Japanese automakers’ and ‘China’s BYD’s leisure’. At the ‘Japan Mobility Show’ (formerly Tokyo Motor Show) held at Tokyo Big Sight in Japan for the first time in four years due to the COVID-19 pandemic, such mixed appearances between Japanese and Chinese automakers were evident. Japanese automakers, which are automobile powerhouses but are latecomers in the electric vehicle field, are taking on the challenge with concept car-centered electric vehicles, while China’s BYD, which has risen to the throne of the electric vehicle market, enjoyed its leisure time by exhibiting new cars about to go on sale. . 475 companies from around the world participated in this exhibition, which opened on the 26th and runs until November 5th. In Japan, many companies representing the mobility industry, such as Toyota, Lexus, Honda, Nissan, and Suzuki, participated. Everyone seemed to be actively taking on the challenge, believing that they could no longer go against the trend of switching to electric vehicles. Toyota Motor Company set up the largest exhibition hall under the slogan ‘Let’s change the future of automobiles – Find Your Future’ and introduced the concept car ‘Land Cruiser Se’ targeting the US sports utility vehicle (SUV) market. The electric pickup truck ‘EPU’ was unveiled. Toyota President Koji Sato, who took office in April of this year, held a press day before the opening of the exhibition on the 25th and said, “Our vision is an electric vehicle that is eco-friendly and can realize the pleasure and experience of driving.” Lexus also painstakingly displayed the electric sedan concept car ‘LF-ZC’. BWYD set up an exhibition hall between the Honda and Nissan booths and introduced five new electric vehicles, including the BWYD SEAL, an electric sports sedan scheduled to be released in the Japanese market next spring. The mid-sized sports utility vehicle ‘ATT3’, which was already launched in the Japanese market last year, the ‘DOLPHIN’ released last September, and the minivan (MPV) ‘D’ of DENZA, a brand jointly developed with Mercedes-Benz. )9′ and premium brand Yangwang’s sports utility vehicle ‘U8’ were also displayed. Among other major foreign car brands, Mercedes-Benz launched the ‘Concept EQG’ and ‘Mercedes AMG C63 SE Performance’, and BMW launched the new ‘X2’ and the electric car ‘iX2’. ‘ was released. At this exhibition, a variety of technologies supporting electrification were introduced, such as the ‘Artificial Intelligence (AI) robot that plays basketball’ developed by Toyota and a small electric vehicle that is good for use by the elderly and those with limited mobility. Korean automakers were nowhere to be seen. Only Hyundai Mobis created a closed booth to introduce its products and technologies to automaker officials. Hyundai Motor Company, which announced its re-entry into the Japanese market in February last year, sold 700 units as of August this year. Previously, Hyundai Motor Company sold up to 2,500 units per year thanks to the Korean Wave until 2004, but the decline continued and withdrew from the Japanese market in 2010, and is now challenging the Japanese electric vehicle market with the IONIQ 5. Cho Won-sang, managing director of Hyundai Motor Japan, said, “Japan is a very closed market, with compact cars accounting for 40% and imported cars accounting for only 5.4%.” He added, “Electric car brands in particular should not sell only electric cars. “We are collaborating with our headquarters to include fast chargers and charging infrastructure (in sales),” he said.
Japan Mobility Toyota Exhibition Hall.
Lexus’ electric sedan concept car LF-ZC.
Japan Mobility Show Nissan exhibition hall.
Demonstration of Toyota’s compact electric vehicle. It was introduced as a technology for all mobility disadvantaged people, not just those with limited mobility rights.
An artificial intelligence robot that plays basketball developed by Toyota.
Tokyo/Written and photo by Reporter Choi Woori [email protected]
2023-10-29 06:25:01
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