“Japan is the fastest growing market for Xbox”

Historically, the Asian market has been Microsoft’s black spot. The company has made several attempts since the inception of the Xbox brand to establish itself in that market, but it was not until a few years ago that it managed to gain a fairly remarkable mass of Japanese players.

Games like Minecraft or services like Xbox Game Pass are making both the company’s consoles and video games sell more in Japan. In fact, according to the person in charge in the Asian territory Jeremy Hinton andThe Japanese market is where the Microsoft brand is growing the most.

Xbox in Japan: the fastest growing market

This information comes from an interview by Hiton for IGN Japan where he speaks especially of this growth. The clearest example can be found with Sea of ​​Thieves, which thanks to its Japanese localization has achieved an incredible increase in players. In addition, their data indicates that many of those who are acquiring an Xbox Series X | S are gamers who have never owned a Microsoft console, or even those who abandoned it after Xbox 360.

Content and games from Japanese studios have also grown in recent times, and that obviously not only helps the Japanese market grow, but is also something that users from the rest of the world have been asking for for some time. The greatest exponent of this is found with the Yakuza saga, which we can enjoy completely and for free thanks to Xbox Game Pass.