Officially opening hours before LFC’s first home game on August 25, the new lounge will offer a new and unique experience that combines Japanese hospitality with the excitement of English football. Reflecting the serenity and luxury of JAL service, the lounge’s design is inspired by elements of Japanese nature and architecture, reflected in the use of wood, soft lighting and clean lines with modern, contemporary furnishings.
The Japan Airlines Lounge, located in the former 1892 Hospitality premises, will be open during Liverpool FC home games.
Quote from Junko Sakihara, Deputy Vice President Customer Experience, Japan Airlines:
“We are delighted to open the Japan Airlines Lounge at Anfield, which represents an important first step in our multi-year partnership with Liverpool FC. This lounge uniquely combines Japanese hospitality with football, uniting two cultures that value tradition, excellence and community. We look forward to building a strong connection between our brands.”
The lounge’s inauguration is part of a wider partnership between Japan Airlines and Liverpool FC, which are linked by their shared commitment to people and communities. Other collaborations include the joint efforts of the LFC Foundation, which has already begun with a youth football clinic in Philadelphia during LFC’s US pre-season tour. Further programs are planned for Thailand and other regions to further strengthen the relationship between the two global brands.
At the Japan Airlines Lounge opening ceremony, Japanese cocktails such as the Yuzu Sour were served, setting the tone for an elegant evening. Guests were given a taste of the Japan Airlines Premium experience through a roving hospitality cart featuring caviar and sake. Finally, a classic Japanese pairing of whiskey and dessert was served. Personalized gifts such as engraved chopsticks and luggage tags were provided to commemorate the opening.
Together, Japan Airlines and Liverpool FC aim to inspire and connect fans and travellers around the world and build bridges between cultures, communities and people.
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About Japan Airlines:
Japan Airlines (JAL), Japan’s first private airline, was founded in 1951 and is a member of the oneworld® alliance. The airline operates a fleet of 227 aircraft (as of March 2024) and has begun renewing its international long-haul aircraft with the Airbus A350-1000 from the winter 2023 schedule. Together with other JAL Group airlines and partners, JAL offers an extensive domestic and international route network serving 384 airports in 64 countries/regions. The airline has received numerous awards for its exceptional service, including recognition as a certified 5-star airline by Skytrax and being awarded the prestigious title of “World Class” Airline by APEX, the Airline Passenger Experience Association. The airline strives to ensure the highest standards of flight safety and overall service quality and to be the airline of choice for customers worldwide.
For further details and information, please visit JAL’s official website at https://www.jal.com/en/.
Media contact: Ally Roos, [email protected]
Photo – https://mma.prnewswire.com/media/2489820/Japan_Airlines_Lounge_1.jpg
