Table of Contents
- 0.1 Jaguar is taking a break of more than a year, not producing a single car for Europe
- 0.2 Jaguar will show its future in December. The concept takes the brand a notch higher
- 0.3 After 50 years, Jaguar has produced its most beautiful cars again
- 1 2) What feedback have you received from stakeholders regarding the shift to exceptional modernism, and how has it influenced future design strategies?
Jaguar, which has been producing luxury and sports cars since 1922, is returning with a new identity to the “Copy Nothing” ethos, which is said to be rooted in the words of its founder, Sir William Lyons, according to a press release.
The transformation of the brand should be defined by the term “exceptional modernism”, i.e. a creative philosophy including bold designs and unexpected original thinking. The result should be an original character of the brand, which will gain attention with its fearless creativity.
“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that Jaguar should not copy anything. Our vision of Jaguar today is based on this philosophy. The new Jaguar is a brand built on exceptional modernism. She is imaginative, daring and artistic in every way. She is unique and fearless,” said Gerry McGovern, Creative Director.
Jaguar is taking a break of more than a year, not producing a single car for Europe
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The brand’s new visual language includes four new symbols to reflect its values. The first is Jaguar’s new Device Mark, which, according to the car company, celebrates modernism with its geometric shape, symmetry and simplicity. In addition, it is intended to demonstrate the unexpected by mixing uppercase and lowercase letters.
Another symbol (Striketrough) is referred to in the Czech press release as directness and should refer to the bold and linear graphics of the new identity, which is intended to create an instantly recognizable look of the Jaguar brand, eliminating imitation and mundanity.
Photo: Jaguar
The third new symbol is exceptional colors (Exuberant Colors), while the abundant use of colors should be another cornerstone of the brand’s new identity and should refer to its connection with the world of art.
The last new symbol is the Makers Marks, formed by the silhouette of a jumping jaguar, i.e. the original emblem of the car company, and also the original monogram, which apparently symbolizes the letters JR from the new font also used for the new emblem.
The new symbols should be visible not only on brand materials, but above all on new cars. At the same time, we will see the very first novelty in the new (purely electric) era in just a few weeks.
On Monday, December 2, as part of the Miami Art Week event, the automaker will present a concept called the Jaguar Design Vision Concept, i.e. the first example of a production electric sedan, which is expected to premiere in 2025. By the end of the decade, the brand should then offer a total of three completely new, purely electrical models.
“We had to be bold to bring back a brand that is so recognized worldwide. Jaguar has always been at its best when defying convention. This ethos is evident today in our new brand identity, which we will continue to unveil over the coming months. This is a complete reset,” said Rawdon Glover, CEO of the Jaguar brand.
Jaguar will show its future in December. The concept takes the brand a notch higher
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After 50 years, Jaguar has produced its most beautiful cars again
AutoMoto
2) What feedback have you received from stakeholders regarding the shift to exceptional modernism, and how has it influenced future design strategies?
1) Can you tell us more about Jaguar’s new identity and how it aligns with the company’s vision for the future?
2) What led to the decision to return to the “Copy Nothing” ethos and promote exceptional modernism as a guiding philosophy?
3) How does the new visual language, including the four new symbols, contribute to the brand’s distinctive look and feel?
4) How will the use of exceptional colors and connection to art influence the brand’s identity and consumer perception?
5) Can you explain the significance of the Jaguar Device Mark, Strikethrough, Makers Marks, and Exuberant Colors as part of the new identity?
6) How will the upcoming presentation of the Jaguar Design Vision Concept at the Miami Art Week event showcase the brand’s future direction?
7) What challenges did the team face in creating a bold and innovative new identity for such a recognized brand, and how did they navigate these obstacles?
8) How does the concept of “exceptional modernism” relate to Jaguar’s commitment to sustainability and the upcoming release of all-electric models?
9) Can you share any exciting details about the new electric sedan that will be unveiled in Miami, and what impact you hope it will have on the brand’s reputation and consumer demand?
10) how do you see Jaguar’s transformation under this new identity influencing the broader automotive industry, and what role do you believe exceptional modernist design can play in shaping the future of transportation?
