British luxury car manufacturer Jaguar Land Rover will henceforth be known as JLR, but Jaguar, Defender, Discovery and Range Rover will continue to be separate brands.
“Jaguar Land Rover” presents the new “Land Rover Range Rover Sport”. Starting from June, the British are starting to implement a new strategy, in the implementation of which 18.6 billion dollars will be invested.
From now on, the British automaker will be known as JLR. The Land Rover brand will continue to produce cars under the independent brand names Range Rover, Defender and Discovery, while Jaguar will switch to the production of fully electric vehicles. One of Jaguar’s first products will be a sports sedan with a range of 700 kilometers built on the basis of the latest Jaguar Electrified Architecture (JEA). In total, the brand will have three new models launched over the next five years.
The Range Rover Evoque, Range Rover Velar and Discovery Sport crossovers, as well as the announced but secret Defender successor, will move to a new all-electric architecture, while the JLR concern will change to a direct sales system. Customers will be able to order cars directly from the factory. At the same time, car dealers will only demonstrate the range of models and hand out cars to customers.
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2023-06-04 02:18:48
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