Jacquemus and Apple Join Forces to Redefine Paris Fashion Week with iPhone 16 pro Max
Paris Fashion Week is no stranger to innovation, but this season, Jacquemus is taking it to a whole new level. The French luxury brand has announced a groundbreaking collaboration with Apple to capture its highly anticipated Jan.26 coed runway show, “La Croisière,” exclusively using the iPhone 16 Pro Max. This partnership marks a bold fusion of fashion and technology, promising to deliver a cinematic experience like never before.In a teaser shared on Instagram, wich garnered thousands of likes within minutes, a robotic arm equipped with an iPhone 16 Pro Max was seen capturing intricate details of a black dress as it spun on a dress form. the video showcased the device’s advanced camera system, hinting at the visual spectacle to come. “This pairing exemplifies the fusion of fashion and technology, captivating audiences globally,” Jacquemus stated, adding that further details would be “communicated in due course.”
The show will leverage the iPhone 16 Pro Max’s cinematic slow-motion feature, recording in 4K120 fps Dolby Vision for live video. Runway photography and close-ups will also be captured using the device’s telephoto capabilities, ensuring every detail is highlighted with precision.Additionally, an installation at the venue will “seamlessly integrate iPhone into the scenography,” offering an interactive experience for attendees.
Known for its dramatic runway settings—from lavender fields to the Palace of Versailles—Jacquemus is making a grand return to the official Paris Fashion Week calendar for the first time since 2021. the show, scheduled for 2 p.m. on the final day of men’s shows, will be streamed with a delay at 7:30 p.m. local time, allowing global audiences to witness the event in stunning detail.
This collaboration comes at a pivotal moment for Jacquemus, which is actively seeking a minority investor to fuel its retail expansion and entry into the beauty sector. Recent store openings in London’s New bond Street and New York’s Soho underscore the brand’s ambitious growth strategy. Additionally, the search for a new CEO continues following the departure of Bastien Daguzan in 2023.
As Jacquemus and apple redefine the boundaries of fashion and technology, this partnership is set to leave an indelible mark on Paris Fashion Week. Stay tuned for more updates as the event unfolds.
| Key Highlights | Details |
|—————————————-|—————————————————————————–|
| Event | Jacquemus’ “La Croisière” show at paris Fashion Week |
| Collaboration | Apple’s iPhone 16 Pro Max to capture live video and photography |
| Features | 4K120 fps Dolby Vision, cinematic slow motion, telephoto capabilities |
| Show Details | Jan.26 at 2 p.m.,streamed at 7:30 p.m. local time |
| Brand Expansion | Seeking minority investor for retail growth and beauty sector entry |
| recent Openings | Stores in London’s New Bond Street and New York’s Soho |
| Leadership | search for new CEO underway |
Don’t miss this groundbreaking event—follow Jacquemus and Apple for the latest updates and prepare to witness fashion history in the making.
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Jacquemus adn Apple Redefine Paris Fashion Week with iPhone 16 Pro Max: A Conversation with Expert Dr. Emily Laurent
Paris Fashion Week has consistently been at the forefront of innovation, and this season, Jacquemus is taking it to a whole new level.The French luxury brand has announced a groundbreaking collaboration with Apple to capture its highly ʼ |
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