Two years after opening his first store in Paris, the French designer unveils his first dedicated address in the United States.
Jacquemus au 143 Spring Street
A Neiman Marcus Award for Innovation in the Field of Fashion, an award from the Couture Council of The Museum at FIT, a curation at Christie’s, a speaking engagement at Vogue’s Forces of Fashion… The year 2024 will certainly have seen an acceleration in visibility of Simon Porte Jacques across the Atlantic.
An American Dream crowned this October 18 with the opening of a Jacquemus boutique in the New York district of Soho, close to doorsteps occupied by several major international luxury houses including Burberry, Chanel and Louis Vuitton.
Already distributed in department stores such as Saks or Nordstrom and accustomed to pop-ups, this is the first time that the brand has opened an independent retail space entirely dedicated to its ready-to-wear creations, bags and accessories.
©Jacquemus
Capsule, Campaign and Croissants
On the occasion of this launch, Jacquemus unveiled a mini collection in the colors of this new address as well as a campaign “LOVE IN NYC” signed by photographer Tom Kneller and structured around love, a recurring theme in the work of Simon Porte Jacquemus.
To further stimulate virality around this opening, the brand has also set up an exclusive operation: until October 20, a food truck parked near the shop offers free breakfast to visitors.
©IG Jacquemus
On the menu, squeezed orange and butter croissant, served in a kraft bag at the bottom of which the lucky ones will be able to find one of the four tickets allowing them to win a “Le Rond Carré” clutch bag. There french touchthe Jacquemus spirit and more.
Boutique Jacquemus
143 Spring Street, Manhattan, New York
