On October 18, the French brand Jacquemus opened its first store in the United States, in New York. At this time, the young brand unveiled a new advertising campaign shot by photographer Tom Kneller.
Jacquemus: French chic moves to New York
The opening of Jacquemus’ first American store in New York is a strong signal that the brand has entered. Because it is now ready to consolidate its international presence.
So to comment on it, Jacquemus thought of setting up an original activity around it. To accompany him, the luxury brand called on the photographer Tom Kneller to the Love in NYC campaign. The photos feature models in typical New York poses, but each time with that signature hint of mischief. Jacques.
In addition, the brand had placed a food truck in front of its store. On the menu: breakfast made in France with free croissants.
2024: the American year of Jacquemus
Last summer, Jacquemus sported an Olympic Games-themed surfboard to shine with or a pop-up store chez Selfridgesin London. But the brand’s international ambitions lead it unstoppably to the United States, a market with a strong potential for luxury.
Therefore, there is no opportunity in the choice of the new address in New York. Because by choosing to settle in the Soho area, Jacquemus joins other essential luxury brands such as Louis Vuitton or Chanel. More than ever, Maison Jacquemus says he belongs in the big leagues.
