Jacquemus conquers New York

After Paris, Dubai and Saint-Tropez, Jacquemus will finally be exported to the United States. Enough to bring some rays of sunshine back to the Americans.

Friday October 18, 2024, breakfast was offered to those lucky enough to pass by the new Jacquemus address from a food truck that was, to say the least, original. But the generosity doesn’t stop there: Jacquemus was inspired by a famous crazy chocolatier and slipped a golden ticket into four of the bags. Lucky owners were able to exchange these tickets for a “Rond Carré” clutch bag from the brand. Enough to create a nice virality around this event.

The grand opening of Jacquemus’ first American store

Breakfast, a new small collection in the colors of the new store, opening ceremony, “LOVE IN NYC” campaign signed by photographer Tom Kneller, French stylist Simon Porte Jacquemus sees big things.

Jacquemus aims to conquer international fashion as a self-proclaimed independent. The Jacquemus shop positions itself alongside giants such as Chanel and Louis Vuitton, taking its place among the world’s fashion elite. This inauguration was also an opportunity to announce that Jacquemus will meet the fans in London after New York, the next stage of his international expansion.

“The New York boutique”

This opening feels so special…filled with so much love and beautiful energy around the store. Being independent in our business and being able to open our store in New York means so much.

Thanks to all the team involved in making this a real… pic.twitter.com/nh7Urkl8db

— JACQUEMUS (@jacquemus) October 20, 2024