Jacquemus celebrates free and universal love on Instagram

Jacquemus // “LOVE” Summer 2021, by Tom Kneller

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Of the firms, not only the designs matter, the charisma of the creative directors at the forefront or the value of the brand in the market. Jacquemus and his latest campaigns in Instagram they are a good example of it. Today’s buyers are increasingly looking for ethical, sustainable firms with values ​​that fit those of an entire generation. For this reason, it is understandable that the campaigns that go viral the most are not only about aesthetics or fashion. They tell stories with which potential buyers can relate.

In this he is an expert Simon Porte Jacquemus. Since launching his namesake firm at just 19 years old, he has not stopped reaping successes and launching campaigns and designs that have not left anyone indifferent. The most recent one has now arrived, celebrating love in style a few days after Valentine’s Day.

The campaign is part of its spring summer 2021 collection, which was presented on a curious catwalk in the middle of a wheat field last July. The collection, called LoveIt was about the celebration of love, as the designer himself said.

In fact, a text where Jacquemus talked about the inspiration for this collection last July, ending with the following sentence: “For me, it is important that people see that a true celebration of Love It is universal. “True to her, this campaign features very diverse couples, of different sexual orientations and races.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The photographs are the work of Tom Kneller. In them, the models appear posing in different situations, mounted on a motorcycle, on a bike and, especially, showing love.

All this series of photographs has not been long in being applauded in networks, where Instagram users have wanted to highlight the need to continue showing and celebrating the diversity and universality of love.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

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