ITVX and Apple TV+ Show Growth in UK SVOD Market Despite Overall Decline, Netflix Loses Subscribers

Despite a notable drop in U.K. streamer subscriptions, both ITVX and Apple TV+ remain on the upswing. This article will examine the reasons why these two streaming services have continued to grow, even as subscriber numbers have declined in their home market. As the streaming landscape continues to evolve, understanding the strategies that have helped ITVX and Apple TV+ buck the trend may offer important lessons for other players in the industry.


The article discusses the upward trends in subscriptions for certain streaming services and the decline of overall subscribers in the UK. ITVX and Apple TV+ saw growth while Netflix had a decrease in subscribers. Tobi de Graaff was appointed SVP for commercial at Sky Studios. Sony Music Entertainment Germany partnered with Music Women Germany to launch the Female Producer Prize to promote emerging producers in the country. Applications for the prize are currently open.


Despite the recent drop in U.K. streamer subscriptions, the growth of ITVX and Apple TV+ shows no signs of slowing down. In fact, both platforms continue to attract audiences globally with their diverse and engaging content. This is a clear indication that the streaming industry is still evolving, and there is a lot of room for innovative ideas and new entrants in the market. As viewers continue to demand high-quality content, it will be interesting to see how ITVX, Apple TV+, and other streamers adapt and evolve in response.