Home » Technology » ITV’s This Morning faced backlash from viewers over a segment showcasing the interiors of expensive homes owned by celebrities including Madonna and Bill Gates. Viewers labelled the segment “tone deaf” and “insensitive” in light of the ongoing difficult economic climate.

ITV’s This Morning faced backlash from viewers over a segment showcasing the interiors of expensive homes owned by celebrities including Madonna and Bill Gates. Viewers labelled the segment “tone deaf” and “insensitive” in light of the ongoing difficult economic climate.

As the cost of living crisis continues to grip the nation, ITV’s This Morning has come under fire for airing a segment that many viewers found insensitive. The popular daytime show has been criticized for its handling of a topic that touched on issues such as unemployment and financial hardships, with some viewers accusing the program of being out of touch with the struggles of the everyday person. In this article, we delve into the controversy surrounding This Morning’s segment and debate whether television shows should be doing more to address the pressing concerns of their audiences.


The content in the

tag includes an SVG icon, followed by an article element with a class of “gm-group”. The article describes a segment that aired on ITV’s This Morning, featuring Alison Hammond, Dermot O’Leary, and estate agent Leonard Steinberg showcasing luxurious homes owned by celebrities such as Madonna and Bill Gates. Viewers expressed their disapproval on social media, calling the segment “tone deaf” and “insensitive” in light of the current economic struggles faced by many in the UK. The article includes images of the showcased properties, as well as quotes from Twitter users criticizing the segment’s content.


In a time where the cost of living crisis is hitting people hard, it is essential for television producers to exercise sensitivity when creating content. While programs like This Morning aim to entertain and inform, it is crucial that they consider the impact their segments can have on viewers. The recent backlash against the show for airing an allegedly insensitive segment highlights the importance of treading carefully in such a precarious time. As we continue to navigate the challenges presented by the current economic climate, it is necessary that responsible media outlets prioritize the well-being of their audience above all else. Let us hope that moving forward, TV programs pay greater attention to the impact of their content, and aim to produce content that is both sensitive and informative.

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